Location: Noida

Work Mode: Work From Office (WFO)

Working Days: 6 days a week

Experience: 1–3 years preferred

Employment Type: Full-time

About the RoleWe are looking for a Personal Branding & Marketing Executive who can take ownership of the founder’s digital presence and build a strong, consistent personal brand across LinkedIn and Instagram.

This is a hands-on role for someone who understands content, social media, storytelling, video creation and digital marketing—and is comfortable taking an idea from concept → shoot → edit → publish → analyse → optimise.

Key Responsibilities1.

Founder Personal

Branding

- Manage the founder’s personal brand across LinkedIn and Instagram.
- Develop and execute a consistent content strategy aligned with the founder’s expertise, personality and business objectives.
- Identify relevant industry trends, conversations and opportunities for thought leadership.
- Build content pillars around leadership, procurement, business, entrepreneurship, industry insights and founder experiences.

2.

Content

Creation & Production
- Plan, shoot and edit short-form videos, reels, interviews, talking-head videos and other social media content.
- Coordinate and conduct regular content shoots with the founder.
- Create engaging hooks, scripts, captions and storylines.
- Repurpose long-form content into multiple short-form assets.
- Ensure content is visually appealing, platform-native and aligned with the brand identity.

3.

Social Media

Management
- Manage the complete content calendar for LinkedIn and Instagram.
- Schedule and publish content consistently.
- Write captions, post copy, headlines and CTAs.
- Monitor comments,



engagement and audience interactions.
- Track trending formats, sounds, topics and content opportunities.
- Maintain consistency in tone, messaging and visual identity.

4.

Content

Curation
- Research and curate relevant industry news, insights, reports, trends and conversations.
- Convert industry developments into timely founder-led content.
- Develop original content ideas based on the founder’s experiences, opinions and expertise.
- Maintain a running content bank and ensure there is always a pipeline of content ideas.

5. End-to-End Marketing
- Support the overall marketing strategy of the organisation.
- Assist with campaigns, brand communication, lead-generation initiatives and digital marketing activities.
- Coordinate with designers, agencies, freelancers and internal teams wherever required.
- Support website, email, campaign and other digital marketing initiatives.
- Monitor marketing performance and recommend improvements based on data.

6. Analytics & Growth
- Track key social media metrics including reach, impressions, engagement, followers, video views, watch time, profile visits and leads.
- Prepare regular performance reports.
- Identify what content is working and continuously optimise the content strategy.
- Focus on building meaningful audience growth and business impact, not just vanity metrics.





What We're Looking For
- Strong understanding of LinkedIn and Instagram.
- Excellent writing and storytelling skills.
- Ability to independently shoot and edit short-form video content.
- Familiarity with tools such as Canva, CapCut, Premiere Pro, VN or similar editing tools.
- Strong understanding of social media trends and content formats.
- Valuable knowledge of digital marketing fundamentals.
- Strong research and content-curation skills.
- Comfortable working directly with a founder and translating conversations/ideas into content.
- Highly proactive, organised and execution-oriented.
- Ability to work independently and take ownership of the complete content and marketing workflow.

Preferred Skills
- Experience managing a founder/CEO personal brand.
- Experience in B2B, consulting, SaaS, professional services or entrepreneurship-focused marketing.
- Basic understanding of SEO, paid marketing, email marketing and lead generation.
- Photography/videography skills will be an advantage.
- Strong understanding of LinkedIn thought leadership and personal branding.

What This Role OffersThis is not a conventional social media posting role. You will work closely with the founder and have ownership of the complete personal branding and digital marketing function—from strategy and ideation to production, publishing, analytics and growth. If you are someone who enjoys creating content, understands what makes people stop scrolling, and wants to build a founder’s brand from the ground up, this role is for you.

Work Schedule: 6 days a week | WFO

- Reporting To: Founder / Marketing Head

📌 Social Media Executive (Noida)
🏢 Procurement Solutions Provider
📍 Noida