About Owvie:

Owvie is a content-driven, app-based startup, created with a mission to provide children with safe, meaningful and enriching digital experiences. Designed specifically for young learners, Owvie brings together high-quality stories, interactive content and educational tools that spark curiosity, creativity and imagination. Owvie is building a trusted platform where children can learn, explore and engage in a secure digital environment.

The app combines entertainment with learning through thoughtfully crafted content, ensuring a balanced and positive screen-time experience.

Owvie is set to launch in both India and the USA, marking an exciting step toward becoming a global platform for children’s digital growth and creative development. Backed by a passionate team and a strong vision, Owvie aims to redefine how children interact with digital content safe, smart and inspiring.

Role Overview:

We are looking for a strategic, data-driven, and creative Social Media Manager who can lead Owvie’s digital growth. The ideal candidate should know how to strategize, scale social media channels, build communities and drive influencer-led visibility, not just manage posting. This role requires solid understanding of platform algorithms, content strategy, and growth planning.

Key Responsibilities

Social Media Strategy & Growth

- Develop and execute a full-funnel social media growth strategy for Instagram, YouTube, Facebook & other platforms.
- Define platform-wise content approach, tone and positioning.
- Optimize posting times, formats, and content structures for maximum reach and retention.




- Plan growth roadmaps and execute strategies that drive followers, reach and engagement.
- Conduct regular competitor benchmarking and trend forecasting.

Content Planning & Management
- Build monthly and weekly content calendars aligned with brand objectives.
- Oversee creation of reels, short-form videos, educational content and engagement driven posts.
- Guide designers and video editors on creative direction, themes and brand voice.
- Ensure consistent visual identity and messaging across platforms.

Influencer Marketing

- Identify, evaluate, and collaborate with nano, micro and macro influencers.
- Create influencer strategies that support growth, awareness, engagement and app adoption.
- Manage influencer pipelines, briefs, negotiations and content approvals.
- Run structured seeding and UGC campaigns to build trust and visibility.

Algorithm & Growth Skills
- Influencer marketing expertise with proven experience in planning, executing and scaling influencer led growth.
- Strong organic social media growth experience across major platforms.
- Deep understanding of algorithm hacking strategies for both India & USA markets to maximize reach and visibility.

Requirements

· 2–4 years of experience as a Social Media Manager or Social Media Strategist. Proven experience in strategizing and growing social media pages (mandatory).

· Hands-on experience with influencers, creators and UGC collaborations. Proficiency in analytics tools

· Creative thinker with strong communication and storytelling skills. Bachelor’s degree in Marketing, Mass Communication, Media or related field (preferred).

📌 Social Media Executive (Hyderabad)
🏢 Mivi
📍 Hyderabad