Lifestyle Brand

Fashion Brand

Company Description Ethinos is a leading digital marketing agency headquartered in Mumbai with a growing footprint across India and in Australia. The organization brings together creative and analytical professionals with deep expertise in media and technology to build future-ready digital solutions. Ethinos delivers end-to-end services including social media marketing, performance marketing, marketing automation, SEO, influencer marketing, programmatic advertising, strategy, graphic design, and web development.

The team uses AI-driven media performance programs, omni-channel marketing, and data-led insights to craft intelligent campaigns that achieve and exceed business objectives. Ethinos focuses on measurable outcomes while encouraging innovation and imagination in every client engagement.

Role Description The Social Media Director (B2C) is a full-time, on-site role based in Bengaluru. This role leads the strategic planning, execution, and optimization of B2C social media campaigns across major platforms, ensuring brand consistency and performance against defined KPIs.

The Social Media

Director oversees content strategy, calendars, and channel-specific messaging, collaborates with creative and performance marketing teams, and integrates social campaigns with broader digital initiatives.



Day-to-day responsibilities include managing social media communities, supervising SMO efforts, monitoring analytics, reporting insights, and adjusting tactics based on data. The role also includes mentoring and guiding the social media team, coordinating with clients and internal stakeholders, and staying updated on platform trends, tools, and best practices.

Qualifications

- Demonstrated expertise in Social Media Marketing and Social Media Optimization (SMO) for B2C brands.
- Strong Communication and Public Relations skills for stakeholder management, client interactions, and community engagement.
- Experience in developing and executing Content Strategy tailored to multiple social platforms and audience segments.
- Proficiency in social media analytics tools, reporting, and data-driven decision-making.
- Proven experience leading and mentoring social media or digital marketing teams.
- Background in digital marketing agencies or consumer-facing brands is highly beneficial.
- Bachelor’s degree in Marketing, Communications, Media, or a related field; advanced certifications in social media or digital marketing are an advantage.
- Ability to work on-site in Bengaluru and collaborate in a quick-paced, cross-functional environment.

📌 Social Media DirectorC) (Bengaluru)
🏢 Ethinos
📍 Bengaluru