Key Responsibilities

- Develop and execute comprehensive SEO strategies to increase organic traffic and conversions.

- Perform keyword research, competitor analysis, and content gap analysis.

- Optimize website architecture, internal linking, metadata, schema markup, and Core Web Vitals.

- Conduct technical SEO audits and work with developers to resolve issues.

- Build and execute ethical link-building campaigns.

- Optimize content for featured snippets, People Also Ask (PAA), and voice search.

- Implement Answer Engine Optimization (AEO) strategies for AI assistants and answer engines.

- Optimize content for Generative Engine Optimization (GEO) to improve visibility in AI-generated search results (ChatGPT, Gemini, Perplexity, Claude, Copilot, etc.).

- Use AI tools to accelerate keyword research, content optimization, and SEO automation.

- Monitor website performance using Google Analytics 4, Google Search Console, and SEO platforms.

- Track keyword rankings, traffic, conversions, crawl health, and indexing.

- Collaborate with content writers, designers, developers, and marketing teams.

- Stay updated with Google algorithm updates and the latest AI search trends.

Required Skills

SEO

- On-Page SEO

- Off-Page SEO

- Technical SEO

- Local SEO

- International SEO (preferred)

- E-commerce SEO (preferred)

- Schema Markup

- Core Web Vitals

- Website Audits

- Keyword Research

- Competitor Analysis

- Link Building

- Internal Linking

- SEO Reporting

AEO & GEO

- Answer Engine Optimization

- Featured Snippet Optimization

- Voice Search Optimization

- AI Search Optimization

- Entity-Based SEO

- Knowledge Graph Optimization

- Semantic SEO

- Topical Authority Development

- Content Clustering

- E-E-A-T Optimization





- Prompt-aware content structuring

AI & Automation

Experience with AI tools such as:

- ChatGPT

- Gemini

- Claude

- Perplexity

- Jasper

- Surfer SEO

- Frase

- MarketMuse

- Clearscope

- NotebookLM (preferred)

Tools

- Google Search Console

- Google Analytics 4

- Google Tag Manager

- Ahrefs

- SEMrush

- Screaming Frog

- Sitebulb

- Google Looker Studio

- PageSpeed Insights

- GTmetrix

Qualifications

- Bachelor's degree in marketing, computer science, or a related field (preferred).

- 1+ years of hands-on SEO experience.

- Proven track record of increasing organic traffic and keyword rankings.

- Experience optimizing websites for AI-powered search platforms.

- Solid analytical and problem-solving skills.

- Excellent communication and collaboration abilities.

Preferred Experience

- Working with WordPress, Shopify, Webflow, or custom CMS platforms.

- Basic HTML, CSS, and JavaScript knowledge.

- Experience with API-based SEO tools or SEO automation.

- Familiarity with Python or SQL is an advantage.

Key Performance Indicators (KPIs)

- Growth in organic traffic

- Increase in qualified leads from organic search

- Improvement in keyword rankings

- Increase in AI search visibility (ChatGPT, Gemini, Perplexity, etc.)

- Featured snippet and PAA acquisition

- Technical SEO health score

- Organic conversion rate

- Domain authority and quality backlinks

- Crawl efficiency and indexing improvements

What We're Looking For

- A growth-oriented mindset with strong analytical skills.

- Passion for AI-driven search and the future of SEO.

- Ability to turn data into actionable SEO strategies.

- Strong ownership and accountability for performance.

- Focus on delivering measurable business outcomes rather than just rankings.

📌 Seo Specialist (New Delhi)
🏢 Somo Media
📍 New Delhi