- Build and run the organic App Store review program — recruit genuine reviews from staff, users, partners, and creators. Never solicit fake, incentivized, or purchased reviews.
- Develop and implement SEO strategies to improve website visibility on search engines.
- Run keyword research for US search intent and maintain a rolling content calendar for both brands.
- Build organic backlinks through guest posts, resource-page outreach, directory listings, and digital-PR placements.
- Optimise both websites so our content is retrieved and cited by AI answer engines: ChatGPT, Perplexity, Google AI, Overviews, Gemini, and Copilot.