Company: Boston Institute of Analytics (BIA)

Location: Mumbai, Maharashtra (On-site)

Employment Type: Full time

Experience: 2+ Years

Industry: Education / EdTech

About Boston Institute of Analytics The Boston Institute of Analytics is one of the top-ranked international education and training institutes, headquartered in Boston, USA, with 107 campuses across 7+ countries, including the United States, United Kingdom, South Africa, and India. We are looking for an SEO Executive to manage and execute day-to-day SEO activities and contribute to improving BIA's organic search visibility, website traffic, and overall digital presence.

Role Overview The SEO Executive will be responsible for implementing SEO strategies, conducting keyword research, optimizing website content, monitoring search performance, improving technical SEO, and supporting link-building initiatives. This is a hands-on execution role suited for an SEO professional who understands search engine optimization and can independently manage routine SEO activities.

Key Responsibilities

Keyword Research & Analysis

· Conduct keyword research based on search volume, competition, relevance, and search intent.

· Identify short-tail, long-tail, local, and question-based keywords.

· Analyze competitor websites and keyword strategies.

· Identify new opportunities to improve organic visibility.

· Develop and maintain keyword lists and tracking sheets.

On-Page SEO

· Optimize title tags, meta descriptions, headings, URLs, image alt text, and internal links.

· Optimize website content based on target keywords and search intent.

· Identify opportunities to improve existing pages and content.

· Implement internal linking strategies.

· Monitor and improve organic click-through rates.

Technical SEO

· Conduct regular technical SEO checks and audits.

· Identify issues related to crawling, indexing,



redirects, canonical tags, broken links, and duplicate content.

· Monitor website health and SEO performance.

· Coordinate with developers when technical changes are required.

· Monitor Google Search Console for indexing and performance issues.

Off-Page SEO & Link Building

· Execute ethical link-building and outreach activities.

· Identify relevant backlink opportunities.

· Coordinate guest posting and outreach activities.

· Monitor backlink profiles and link quality.

· Track backlink acquisition and off-page SEO performance.

SEO Analytics & Reporting

· Monitor organic traffic, keyword rankings, impressions, clicks, CTR, and other SEO metrics.

· Use Google Search Console and Google Analytics to track performance.

· Prepare regular SEO reports.

· Analyze SEO data and identify areas for improvement.

· Track progress against defined SEO objectives.

Content & SEO Coordination

· Work with content writers to implement SEO recommendations.

· Provide keyword and content optimization inputs.

· Review content for basic SEO best practices.

· Identify content gaps and opportunities based on search trends and competitor analysis.

AEO & AI Search

· Stay updated with changes in search engine algorithms and AI-powered search.

· Support Answer Engine Optimization and Generative Engine Optimization initiatives.

· Optimize content for conversational and question-based searches.

· Explore AI tools that can improve SEO research, analysis,



and productivity.

Required Skills & Experience

· 2+ years of hands-on SEO experience.

· Strong understanding of on-page, off-page, and technical SEO.

· Good knowledge of keyword research and search intent.

· Experience with Google Search Console and Google Analytics.

· Familiarity with SEO tools such as Ahrefs, SEMrush, Moz, Screaming Frog, or similar platforms.

· Working knowledge of WordPress or other CMS platforms.

· Basic understanding of HTML and website structure.

· Strong analytical and problem-solving skills.

· Good written and verbal communication skills.

· Ability to manage multiple SEO activities and meet deadlines.

Good to Have

· Experience with local SEO.

· Knowledge of AEO and GEO.

· Understanding of schema markup and structured data.

· Basic knowledge of conversion optimization.

· Experience using AI tools for SEO research and analysis.

· SEO certifications are an advantage but not mandatory.

Educational Qualification

· Bachelor's degree in marketing, Digital Marketing, Communications, Business, or a related field.

· Relevant SEO experience and practical knowledge will be given importance.

What You'll Gain

· Hands-on experience across multiple areas of SEO.

· Exposure to a growing digital and education-focused organization.

· Opportunity to work across SEO, content, analytics, and digital marketing.

· Exposure to emerging areas such as AEO, GEO, and AI-powered search.

· Performance-based career growth opportunities.

Work Location

Mumbai, Maharashtra (On-site)

Equal Opportunity Statement

Boston Institute of Analytics is committed to fair and inclusive hiring practices. All applicants are evaluated based on their qualifications, skills, experience, and suitability for the role.

📌 SEO Executive (Mumbai)
🏢 Boston Institute of Analytics
📍 Mumbai