About The Company Pocketly is a leading financial technology company dedicated to simplifying personal finance management for individuals. Our innovative platform offers comprehensive tools and resources to help users make informed financial decisions, manage loans, track credit scores, and optimize savings and investments.

Committed to transparency, reliability, and user-centric design, Pocketly aims to empower its users with the knowledge and tools necessary to achieve financial stability and growth. With a team of passionate professionals and a focus on cutting-edge technology, we strive to redefine the landscape of personal finance in the digital age.

About The Role We are seeking an experienced SEO Content Writer to join our dynamic marketing team at Pocketly. The ideal candidate will be responsible for creating high-quality, search-optimized content that attracts organic traffic, enhances our online visibility, and supports our content marketing strategies.

This role requires a deep understanding of SEO principles, excellent writing skills, and a passion for personal finance topics. As an SEO Content Writer, you will collaborate closely with the marketing and SEO teams to develop content that resonates with our target audience and aligns with our brand voice. Your work will directly contribute to increasing our digital footprint and establishing Pocketly as a trusted authority in the personal finance space.

Qualifications The ideal candidate should possess a minimum of 2-5 years of experience in SEO content writing, particularly within the FinTech, banking, finance, lending, or insurance sectors.



A strong grasp of SEO tools such as Google Search Console, Google Analytics, Ahrefs, SEMrush, and WordPress is essential.

Candidates should demonstrate excellent research, editing, and writing skills, with the ability to produce engaging and accurate content tailored to diverse audiences. A background in personal finance topics like loans, credit scores, EMIs, savings, and investments is highly desirable. Additionally, familiarity with AI content research tools such as ChatGPT, Gemini, or Claude will be considered an advantage.

Responsibilities

- Develop and produce SEO-friendly content including blogs, landing pages, product descriptions, and financial articles that align with our brand voice and marketing goals.
- Conduct comprehensive keyword research to identify trending and relevant keywords, integrating them seamlessly into content for optimal on-page SEO performance.
- Collaborate with SEO and marketing teams to strategize content plans, ensuring consistency and alignment with overall digital marketing objectives.
- Regularly update and optimize existing content to improve search rankings and ensure information accuracy.




- Analyze competitors’ content strategies and identify opportunities for differentiation and improvement.
- Create engaging, informative content on various personal finance topics such as loans, credit scores, EMIs, savings, and investments to educate and engage our audience.
- Monitor content performance using analytics tools, adjusting strategies as necessary to maximize reach and engagement.
- Stay updated with the latest SEO trends, algorithm updates, and industry best practices to continually enhance content effectiveness.

Benefits Pocketly offers a competitive compensation package along with a range of benefits designed to support our employees' professional and personal growth. These include health insurance coverage, flexible working hours, opportunities for career development and training, and a team-oriented work environment that encourages innovation. We also provide a supportive culture that values diversity, inclusion, and continuous learning. Joining Pocketly means being part of a forward-thinking organization committed to making a meaningful impact in the personal finance industry.

Equal Opportunity

Pocketly is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based on race, religion, gender, age, sexual orientation, disability, or any other protected characteristic. We believe that a diverse workforce enhances our creativity, innovation, and overall success, and we are dedicated to providing equal employment opportunities to all qualified candidates.

📌 SEO Content Writer (India)
🏢 FetchJobs.co
📍 India