Senior Manager Social Media

Company: Dealing.com by Finvasia

Location: Mumbai, India

Employment Type: Full-time

Experience: 10+ Years

About the Role

Dealing.com is seeking a strategic, creative, and data-driven Senior Manager Social Media to lead and elevate our social media presence across LinkedIn, X (Twitter), Instagram, and other relevant digital platforms. This leadership role will be responsible for developing and executing an integrated social media strategy that strengthens brand awareness, builds executive thought leadership, drives community engagement, and contributes to business growth.

The ideal candidate will have extensive experience in fintech, financial services, crypto, blockchain, or technology sectors, with a proven track record of building high-impact social media programs for both B2B and B2C audiences. This role requires close collaboration with Brand, Content, PR, Product Marketing, and Business teams to position Dealing.com as a trusted voice within the financial and digital asset ecosystem.

Key Responsibilities:

Social Media Strategy

- Develop and execute the overall social media strategy aligned with business, marketing, and brand objectives.
- Define annual and quarterly social media roadmaps, KPIs, and growth strategies across all social platforms.
- Identify emerging trends, platform innovations, and audience behaviors to continuously evolve the social strategy.

Brand & Thought Leadership

- Build and strengthen Dealing.com's brand presence across digital channels.
- Lead executive and founder thought leadership initiatives through impactful social media content.
- Ensure consistency in messaging, tone of voice, and visual identity across all platforms.
- Collaborate with the PR team to amplify corporate announcements, events, media coverage, and leadership visibility.

Content Strategy & Distribution

- Lead the creation and execution of platform-specific content strategies for LinkedIn, X, Instagram, and other relevant channels.
- Transform long-form content, reports, blogs, webinars, podcasts, and research into engaging social media campaigns.




- Oversee editorial calendars, campaign planning, and content distribution.
- Ensure content aligns with audience preferences and supports marketing and business objectives.

Community Growth & Engagement

- Build, manage, and engage highly relevant online communities across fintech, financial services, and digital asset audiences.
- Develop strategies to increase follower growth, engagement, and brand advocacy.
- Monitor conversations, respond to community interactions, and manage online reputation.
- Identify opportunities to participate in industry trends and relevant discussions while safeguarding brand credibility.

Performance Marketing & Analytics

- Own social media performance metrics including reach, engagement, impressions, follower growth, website traffic, lead generation, and conversions.
- Analyze campaign performance using social media analytics tools and provide actionable insights.
- Manage and optimize paid social campaigns across LinkedIn, X, and Meta platforms.
- Present regular performance reports and strategic recommendations to leadership.

Stakeholder Collaboration

- Partner with Brand, Content, PR, Product Marketing, Sales, HR, and Leadership teams to deliver integrated campaigns.
- Support employer branding, product launches, customer education, corporate communications, and business development initiatives.
- Manage external agencies and creative partners to ensure high-quality campaign execution.

Team Leadership

- Lead, mentor, and develop the social media team.
- Establish best practices, governance, and operational excellence within the social media function.
- Foster a culture of creativity, collaboration, and continuous learning.

Qualifications





- Bachelor's degree in Marketing, Communications, Journalism, Business, or a related discipline. MBA preferred.
- 10+ years of experience in Social Media Marketing, Digital Marketing, Brand Communications, or Content Marketing.
- Proven experience in fintech, financial services, technology, blockchain, crypto, or other highly regulated industries.
- Strong expertise in LinkedIn, X (Twitter), Instagram, and emerging social media platforms.
- Exceptional writing, storytelling, editing, and communication skills.
- Hands-on experience with social media management, listening, analytics, and reporting tools.
- Experience managing paid social media campaigns with measurable business outcomes.
- Strong analytical, project management, and stakeholder management capabilities.

Preferred Qualifications

- Experience working with B2B institutional audiences including brokers, wealth managers, financial advisors, family offices, compliance professionals, or investment firms.
- Exposure to GCC, APAC, or international markets.
- Familiarity with AI-powered content creation, social listening, and marketing automation tools.
- Strong understanding of financial markets, investing, fintech, blockchain, digital assets, and emerging technologies.

Key Competencies

- Strategic Leadership
- Social Media Strategy
- Brand Building
- Executive Thought Leadership
- Content Marketing
- Community Management
- Performance Marketing
- Data Analytics Stakeholder Management
- Team Leadership
- Creativity & Innovation
- Communication & Presentation Skills
- Business Acumen
- Project Management

Success Measures

- Growth in brand awareness and share of voice.
- Increased audience engagement and community growth.
- Improvement in qualified traffic, leads, and conversions from social channels.
- Robust executive thought leadership presence.
- Successful execution of integrated marketing campaigns.
- Positive social sentiment and reputation management.
- Achievement of social media KPIs and business objectives.

📌 Senior Social Media Manager (Mumbai)
🏢 Finvasia
📍 Mumbai