We are looking for an experienced SEO Executive who understands that SEO has changed significantly over the past few years. This role is not about following the same old checklist of keywords, backlinks, directory submissions and monthly ranking reports.

Today, customers search through Google, AI Overviews, ChatGPT and other AI-powered platforms, local results, videos and social media. A good SEO professional must understand how people search, what makes content trustworthy and how a business can become visible across these different platforms.

The person joining us will handle SEO projects from planning to execution. He or she will also guide the SEO team, review their work, speak directly with clients and make sure that every activity has a clear purpose.

We need someone who can think independently. If an existing strategy is not working, you should be able to find the reason, suggest a better approach and explain it clearly to the team and the client. We are looking for a person who takes responsibility for results instead of simply completing assigned tasks.

What You Will Do

Plan and Manage SEO Projects

- Understand the clients business, services, customers, competitors and goals before preparing a strategy.
- Create practical SEO plans for service businesses, ecommerce websites, local businesses and international projects.
- Research keywords, customer questions, search intent, competitors and content gaps.
- Look beyond search volume and select topics that can bring relevant traffic, enquiries and business.
- Plan service pages, landing pages, blogs, FAQs, location pages, comparison pages and other useful content.
- Build topic clusters and internal-linking plans so that the website develops authority in its field.
- Review performance regularly and change the strategy when the data shows that a different approach is needed.

Work on Modern SEO and AI Search

- Stay informed about changes in Google Search, AI Overviews and other AI-based search platforms.
- Understand how content can be discovered, understood and referenced by search engines and AI systems.
- Help clients build a clear online identity through useful content, expert information, structured data, genuine mentions and consistent brand details.
- Find the questions customers are asking and make sure the website answers them clearly and accurately.
- Use AI tools for research, analysis, planning and improving productivity, but always review the output carefully.
- Check facts, remove generic information and make sure AI-assisted content contains real value.
- Test new ideas on a small scale, measure the results and expand what works.

Handle the SEO Team

- Plan and distribute work among SEO executives, content writers and outreach team members.




- Explain priorities clearly so that team members understand not only what to do but also why it is important.
- Review keyword research, website audits, content briefs, on-page work, backlinks and monthly reports before they are shared with clients.
- Conduct regular project reviews and follow up on pending work.
- Help junior team members improve their SEO knowledge and problem-solving skills.
- Identify mistakes early and guide the team on how to correct them.
- Coordinate with content, development, design and project-management teams.
- Maintain quality without depending on constant supervision from senior management.

Communicate With Clients

- Join client calls and understand their questions, concerns and expectations.
- Explain SEO work and performance in simple language without using unnecessary technical terms.
- Respond professionally to client emails and messages.
- Present monthly reports and clearly explain what improved, what did not improve and what will be done next.
- Handle ranking or traffic drops calmly and investigate the real reason before responding.
- Set realistic expectations and never make false promises about guaranteed rankings or leads.
- Convert client discussions into clear tasks for the internal team.
- Follow up until important recommendations and changes are completed.
- Proactively suggest improvements instead of waiting for the client to ask.

Content and On-Page SEO

- Prepare clear content briefs for writers, including the audience, purpose, search intent, structure and key questions.
- Review content for usefulness, accuracy, originality and natural language.
- Improve existing pages instead of creating new pages unnecessarily.
- Optimise page titles, headings, meta descriptions, URLs, images, internal links and anchor text.
- Make sure keywords are used naturally and content is written for people first.
- Strengthen trust through author details, examples, case studies, evidence, testimonials and updated information wherever relevant.
- Identify overlapping, outdated or weak pages and recommend whether they should be improved, combined, redirected or removed.
- Make sure content supports enquiries and conversions, not just traffic.

Technical SEO

- Audit websites for crawling, indexing, canonical, redirect, sitemap, robots.txt and duplicate-content issues.
- Review website structure, URLs, internal linking, orphan pages and crawl paths.
- Identify mobile usability, page-speed and Core Web Vitals problems.




- Understand the basic impact of JavaScript on crawling and indexing.
- Recommend the right structured data and check whether it has been implemented correctly.
- Work with developers to explain technical issues and set priorities.
- Check completed fixes instead of assuming every recommendation has been implemented correctly.
- Handle basic requirements related to local SEO, ecommerce SEO and international SEO when required.

Authority Building and Off-Page SEO

- Focus on relevant and trustworthy backlinks instead of completing a fixed number of submissions.
- Find opportunities for genuine business listings, expert contributions, useful resources, partnerships, mentions and digital PR.
- Review every link opportunity for relevance, quality, traffic and risk.
- Avoid irrelevant directories, comment links, automated submissions and other outdated link-building practices.
- Understand that brand reputation, expertise and genuine online mentions are also important parts of modern SEO.

Reporting and Performance Analysis

- Use Google Search Console, Google Analytics 4, Bing Webmaster Tools and other SEO platforms to monitor projects.
- Track relevant traffic, non-brand visibility, enquiries, conversions, local actions and important topic performance.
- Monitor whether the brand is appearing for relevant questions in AI-generated search experiences.
- Prepare reports that explain the story behind the numbers instead of only sharing screenshots and rankings.
- Identify what worked, what did not work and what the team should do next.
- Connect SEO performance with the clients business goals wherever possible.

Skills and Experience Required

- 1–5 years of practical SEO experience.
- Experience in independently handling multiple SEO projects.
- Ability to guide SEO executives, writers and other team members.
- Confidence in communicating with domestic and international clients.
- Good understanding of technical SEO, on-page SEO, content planning, internal linking and off-page SEO.
- Awareness of AI-powered search and the changing way in which customers discover information.
- Ability to analyse problems and suggest practical solutions.
- Good written and spoken English.
- Basic knowledge of HTML, CSS and WordPress.
- Ability to prepare clear audits, strategies, content briefs and reports.
- Strong ownership, time-management and follow-up skills.

Tools You Should Know

- Google Search Console
- Google Analytics 4
- Google Trends and Google Keyword Planner
- Bing Webmaster Tools
- Ahrefs, Semrush or similar SEO tools
- Screaming Frog or another website crawler
- PageSpeed Insights and Lighthouse
- Looker Studio and spreadsheets
- WordPress
- AI tools used responsibly for research and analysis

📌 Senior SEO Executive - AI SEO, Team Handling & Client Communication (Ghaziabad)
🏢 webindia master
📍 Ghaziabad