Company Description Deyga is an authentically Indian skincare brand founded by Arthi Raguram, inspired by a personal journey with acne and sensitive skin. The brand is rooted in nature and revolutionized with science, combining Ayurveda and modern research to create high-performing products. Deyga focuses on natural, effective formulations that promote long-term skin health.

The company proudly brings Indian standards and ingredients to the global market, appealing to customers who value clean, nature-derived skincare. Team members join a mission-driven brand committed to authenticity, innovation, and customer trust.

We’re Hiring | Senior Retention & CRM Manager

Deyga is looking for a Senior Retention & CRM Manager who can take complete ownership of our customer retention engine.

This is not just a WhatsApp marketing role. We’re looking for someone who can understand customers, build the right lifecycle strategy and own the numbers from strategy to execution.

What you’ll own

- Set and achieve retention & repeat-purchase targets




- Build and manage the complete customer lifecycle
- Own WhatsApp retargeting, campaigns & automation
- Drive repeat purchases, reactivation, cross-sell & upsell
- Build customer segments and personalised journeys
- Track Retention, LTV, Repeat Rate, CRM Revenue & ROI
- Identify gaps, build strategies and take them to execution
- Work closely with the creative, performance & e-commerce teams

What we’re looking for

Someone with strong ownership, commercial thinking and a bias for action.

Someone who doesn’t wait to be told what to do.

Someone who can look at the numbers and say:

“This is the problem. This is what we’re going to do about it. And I’ll own the result.”

Hands-on experience with WhatsApp CRM / BiteSpeed / WebEngage / MoEngage / Interakt or similar platforms is a solid plus.

? Location: Erode

? Experience: 3-7 years

If retention is something you genuinely obsess over, we’d love to hear from you.

📌 Senior Retention Marketer (Erode)
🏢 Deyga
📍 Erode