14 Aug
|
TekClan
|
Chennai
Job Summary
We are looking for a driven and resourceful Senior Marketing Growth Manager to join our growing team. This is a high-ownership role for someone who thrives in a build from-scratch environment - someone who is equally comfortable doing deep market research as they are crafting a sharp pitch and closing a deal. You will work closely with leadership across the full spectrum - from understanding the market to converting prospects into clients.
If you enjoy figuring things out, moving fast, and seeing the direct impact of your work - this role is for you.
Responsibilities
- Conduct market research to understand the competitive landscape, industry trends, and customer needs.
- Identify and define Ideal Customer Profiles (ICPs) across product and service offerings.
- Map key decision-makers, buying triggers, and sales entry points within target segments.
- Develop transparent, compelling value propositions and messaging frameworks for YuniQs products and services.
- Translate technical capabilities into market-facing narratives that resonate with target buyers.
- Build and maintain foundational GTM assets - website content, pitch decks, one pagers, and service collaterals.
- Design and execute GTM strategies for new offerings - from planning through launch.
- Plan and run marketing initiatives including campaigns, content, and channel activation across digital and offline touchpoints.
- Establish and grow YuniQs digital presence across relevant channels including website and LinkedIn.
- Drive marketing execution end-to-end, ensuring consistent messaging and timely delivery.
- Drive outbound efforts - prospecting, cold outreach, and lead generation across both product and service lines.
- Own the full sales cycle from first contact to closure.
- Build and manage a pipeline, track conversion metrics, and continuously refine the outreach approach.
- Build long-term relationships with clients, partners, and industry stakeholders.
What We're Looking For
- 1-4 years of experience in marketing, sales, or business development - ideally in a startup, consulting, or B2B environment
- Hands-on experience with ICP definition, market research, and building messaging from scratch
- Proven ability to both build (strategies, frameworks, assets) and execute (outreach, pitches, closures)
- Strong written and verbal communication - you can craft a sharp message and deliver it with confidence
- Self-starter who doesnt need a playbook to get started
- Exposure to healthcare, SaaS, or data-driven products is a plus - not mandatory
- Comfortable working in ambiguity and creating structure where none exists
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📌 Senior Product Marketer (Chennai)
🏢 TekClan
📍 Chennai