Note: This specific posting is available to candidates currently residing in India.

About Valpo Agency

Valpo Agency is a U.S.-based digital marketing company specializing in lead generation for home service businesses including HVAC, plumbing, roofing, landscaping, remodeling, excavation, and tree service companies.

We build and manage

- Google Ads campaigns
- Meta Ads campaigns
- Conversion tracking systems
- Reporting dashboards
- Lead attribution systems

We are hiring a full-time Senior Paid Media Specialist to manage and optimize paid advertising campaigns for multiple U.S.-based clients.

About The Role

This is a hands-on media buying role focused primarily on:

- Google Ads
- Meta Ads (Facebook)

You will manage campaigns from strategy and targeting to optimization, reporting, and scaling.

This role focuses heavily on:

- Lead generation
- Cost per lead optimization
- Lead quality
- Conversion tracking
- Scaling profitable campaigns

We are looking for someone with real experience managing paid advertising campaigns for local service businesses or lead generation campaigns.

Responsibilities

- Manage and optimize Google Ads campaigns
- Manage and optimize Meta Ads campaigns
- Improve CPL while maintaining lead quality
- Build and test audiences,



creatives, and campaign structures
- Review call tracking and conversion data
- Monitor attribution and reporting accuracy
- Scale profitable campaigns responsibly
- Communicate campaign updates internally
- Maintain strong attention to detail across multiple accounts

Requirements

- Strong Google Ads experience
- Strong Meta Ads experience
- Lead generation campaign experience
- Solid understanding of conversion tracking and attribution
- Experience with tools such as:
- Google Tag Manager
- GA4
- CallRail / WhatConverts Experience Preferred
- Looker Studio or similar reporting tools
- Solid English communication skills
- Organized and detail-oriented
- Ability to work independently and take ownership

Preferred experience:

- Home service marketing
- Local Services Ads (LSA)
- Agency experience
- High-spend account management
- Landing page optimization
- CRM and lead tracking systems

What Success Looks Like

- Lowering cost per lead while maintaining lead quality
- Scaling profitable campaigns
- Maintaining accurate conversion tracking
- Strong communication and accountability
- Taking ownership of campaign performance

📌 Senior Paid Media Specialist (Google Ads & Meta Ads) (India)
🏢 Valpo Agency
📍 India