Senior Marketing Manager with 10+ years of experience to spearhead our digital marketing and brand transformation. This leadership role requires a seasoned strategist who can respect the massive offline equity of a household brand while aggressively scaling our up-to-date D2C footprint, performance marketing engines, and e-commerce channel growth. You will be responsible for a multi-crore media budget, managing agency relationships, and leading cross-functional teams to drive customer acquisition and retention.

Key Responsibilities

- Omnichannel Strategy: Build and execute an integrated marketing strategy that connects traditional ATL/BTL brand initiatives with cutting-edge digital media campaigns.
- E-commerce & D2C Scaling: Drive performance marketing efforts to exponentially scale ROI across online marketplaces like Amazon, Flipkart, Myntra, Ajio, and our native Shopify D2C store.
- Performance Marketing Leadership: Oversee massive scale Paid Search (Google Ads), Paid Social (Meta, YouTube, ShareChat), and programmatic advertising budgets with a strict focus on ROAS and lowering Customer Acquisition Costs (CAC).
- Agency & Vendor Management: Direct and evaluate elite creative, performance marketing, and PR agencies to ensure flawless execution of campaign briefs.
- Influencer & Content Architecture: Direct large-scale influencer networks and digital celebrity endorsements to continually modernise the digital positioning of the Macho portfolio.
- Data-Driven Analytics: Leverage advanced tools like Google Analytics 4 (GA4) and CRM automation engines to continuous map out customer cohorts, lifetime value (LTV), and market drop-offs.




- Brand Consistency: Ensure that all multi-channel digital touchpoints strictly align with the legal geography and premium quality guidelines of the Macho and Hint brand houses.

Required Skills & Qualifications

- Education: MBA or Masters Degree in Marketing, Business Administration, or Mass Communications from a tier-1 institute.
- Experience: Minimum 10+ years of core marketing experience, with at least 5 years explicitly leading multi-channel digital campaigns. Industry experience in Hosiery, Apparel, FMCG, or consumer retail is highly desired.
- Proven Scale: Demonstrable history of profitably scaling digital media budgets and growing digital revenue metrics month-on-month.

- Advanced Tech Stack Awareness:
- Analytics: High fluency with GA4, Google Tag Manager, and enterprise data visualization platforms.
- E-commerce Tech: Hands-on strategic familiarity with marketplace advertising tools (AMS, Flipkart Ads) and D2C ecosystems (Shopify, retention tools like WebEngage/Klaviyo).
- Leadership Prowess: Proven track record of hiring, mentoring, and leading high-performing marketing teams and working hand-in-hand with manufacturing and sales depot networks.
- Negotiation Skills: Exceptional ability to negotiate media buying packages, celebrity contracts, and agency retainers.

Preferred Qualifications

- Prior experience executing a digital transformation or launch of an ethnic/apparel brand targeting both metro cities and deep tier-2/tier-3 India markets.
- Established industry relationships with top digital media publishers and ad networks in India.

📌 Senior Marketing Manager-Digital Marketing - FMCG - Retail Channel (Kolkata)
🏢 Genius Consultants
📍 Kolkata