We are looking for a Senior Marketing Manager with 4–5 years of experience in SaaS or IT Services to drive our digital marketing, demand generation, and go-to-market initiatives. The ideal candidate will have a strong understanding of SEO, GEO, AEO, performance marketing, content marketing, email campaigns, and social media, along with the ability to work closely with Product and Sales teams to support business growth.

Key Responsibilities

- Develop and execute integrated marketing strategies aligned with business, product, and sales objectives.
- Drive SEO, GEO (Generative Engine Optimization), and AEO (Answer Engine Optimization) initiatives to improve organic visibility, search rankings, and brand discoverability.
- Plan, create, and manage high-quality blogs and content aligned with target audiences, search intent, and business goals.
- Manage performance marketing campaigns across relevant digital channels, including campaign planning, execution, optimization, and performance tracking.
- Plan and execute email marketing campaigns for lead generation, nurturing, engagement, and conversion.
- Work closely with Sales and Product teams to develop go-to-market strategies, campaigns, product positioning, and demand-generation initiatives.
- Develop and manage the company's social media strategy, including content planning, publishing, engagement, and performance analysis.
- Monitor marketing metrics and campaign performance, derive actionable insights, and continuously optimize marketing activities.
- Conduct market, competitor,



and customer research to identify new opportunities and strengthen marketing strategies.
- Collaborate with internal teams and external partners/agencies to execute marketing initiatives effectively.

Required Skills & Qualifications:
- 4–5 years of relevant experience in SaaS, IT Services, B2B technology, or a similar environment.
- Strong hands-on experience in SEO and content marketing, with an understanding of GEO and AEO.
- Experience in performance marketing and managing digital campaigns.
- Solid content writing and editing skills, particularly for blogs and B2B audiences.
- Experience with email marketing and lead-generation campaigns.
- Good understanding of social media marketing and digital marketing channels.
- Ability to work closely with Sales and Product teams and translate business objectives into marketing strategies.
- Strong analytical, communication, project management, and stakeholder-management skills.
- Familiarity with marketing analytics and reporting tools is preferred.

What We’re Looking For

- A strategic thinker who is also comfortable with hands-on execution.
- Someone who understands B2B marketing and SaaS/technology buyers.
- Strong ownership of marketing outcomes, particularly lead generation and business growth.




- Ability to experiment with new marketing channels, trends, and AI-driven search/discovery strategies.

About Company:

BarrierBreak is the leader in offshore Digital Accessibility testing and consulting based in India, founded in the year 2004 with a solid belief that that technology can empower people with disabilities and elderly to live independently.

BarrierBreak was founded on three basic principles technology, hiring people with disabilities and a for-profit model.

Our Values:

Creating an inclusive society, a society where equal opportunity is provided, ease of access to employment, education, social life, and encouraging independent living for all.

If you are an IT professional searching for your next career opportunity, we look forward to matching your expertise and interests with a position where you can thrive.

Learn more about BARRIERBREAK careers at https://www.barrierbreak.com/work-with-barrierbreak/

Why join us:

We are committed to creating a diverse & inclusive environment and are proud to be an equal chance employer. All qualified applicants receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

Benefits:

· Hybrid Work (max of 3 days a week)

· Free Medical Insurance for self and/or family

· Birthday leave

· Paid Maternity / Paternity leave

· Gratuity

· Employee centric policies

📌 Senior Marketing Manager (Mumbai)
🏢 BarrierBreak
📍 Mumbai