Role Overview

We are looking for a Senior Manager – Performance Marketing who can independently manage multiple client accounts in a fast-paced digital agency environment.

The role requires complete ownership of the performance marketing funnel—from planning, campaign setup and execution to tracking, CRM integration, lead-quality analysis and actual revenue realization.

This is a hands-on individual contributor role to begin with. The person should be able to personally set up, execute, troubleshoot and optimise campaigns across Google Ads and Meta Ads while managing budgets, clients and business outcomes.

Performance will be measured not only on lead volume or CPL but also on qualified leads, conversions, revenue and ROAS.

Key Responsibilities

1. End-to-End Performance Marketing

Independently manage multiple client accounts and own:

- Business and revenue objective understanding
- Media planning and budget allocation
- Campaign strategy, setup, execution and optimization
- Lead and conversion tracking through CRM
- Revenue attribution and ROI analysis
- Identification of funnel leakage and scaling opportunities

Translate client business goals into measurable digital marketing plans and ensure campaigns are tightly linked to business outcomes. 2. Google Ads & Meta Ads

Independently plan and manage

Google Ads: Search, Performance Max, Demand Gen, Display, YouTube/Video, Remarketing, Call, Brand and Non-Brand campaigns.

Meta Ads: Lead Generation, Website Conversion, Awareness/Video, Traffic/Engagement, Remarketing, and Custom and Lookalike Audience Campaigns.

Own campaign architecture, keywords, audiences, bidding, budgets, placements, ad assets, negative keywords and ongoing optimization.

3. Tracking, Analytics & Attribution

Set up and manage the complete measurement framework, including:

- Google Analytics 4
- Google Tag Manager
- Google Ads conversion tracking
- Meta Pixel and Conversions API
- UTM framework
- Landing page and call tracking
- Offline conversion tracking
- Cross-platform attribution

Independently identify tracking gaps and coordinate with developers, CRM teams and technology partners to resolve them. 4. CRM Integration & Revenue Tracking





Ensure campaign-generated leads are correctly captured and attributed in CRM.

Track the complete funnel

Campaign → Lead → Qualified Lead → Appointment/Opportunity → Sale → Revenue

Own source/campaign/keyword/UTM mapping, attribution accuracy, lead-quality analysis, campaign-wise revenue contribution and offline conversion feedback.

The objective is to create a explicit link between media spend and actual revenue realization.

5. Budget & Commercial Accountability

Own advertising budgets with strong commercial discipline:

- Prepare monthly and quarterly media plans
- Forecast leads, conversions and revenue
- Track daily budget utilisation
- Reallocate budgets based on performance
- Identify profitable scaling opportunities
- Optimize CPL, CPA, CAC and ROAS
- Reduce spending on low-quality or low-revenue campaigns

Campaign decisions should be driven by business value and revenue, not vanity metrics. 6. Reporting & Performance Analysis

Build dashboards and actionable reports covering:

- Spend, CTR, CPC and Conversion Rate
- CPL and Cost per Qualified Lead
- Appointment/Opportunity Conversion
- CAC
- Revenue Generated
- ROAS
- Campaign-wise Revenue Contribution

Provide daily, weekly and monthly insights with clear action plans, rather than merely circulating platform reports. 7. Client Management

Independently handle multiple client accounts, including:

- Performance reviews
- Budget recommendations
- Media planning
- Campaign strategy
- Scaling opportunities
- Performance gaps and corrective actions

The candidate should be comfortable discussing both marketing metrics and business/revenue metrics with senior stakeholders. 8. Creative & Landing Page Inputs

Work with creative, content and web teams to provide performance-driven inputs for:

- Static and video ads




- Ad copy and messaging
- Landing pages
- Calls-to-action
- Lead forms and conversion journeys

The person need not design creatives but should understand what messaging and user experience will improve CTR and conversions. 9. Strong Individual Contributor

This is not a role for someone who primarily delegates execution.

The successful candidate should personally be comfortable:

- Setting up campaigns from scratch
- Creating keyword and audience structures
- Uploading and managing ad assets
- Implementing tracking
- Auditing accounts
- Optimizing bids and budgets
- Analysing CRM and revenue data
- Building reports
- Troubleshooting performance issues

As the business grows, the person may mentor junior team members and progressively build and lead the performance marketing function.

Required Skills & Experience

- 6–10+ years of performance marketing experience
- Strong digital agency / multi-client experience
- Advanced hands-on expertise in Google Ads and Meta Ads
- Strong knowledge of GA4, GTM and conversion tracking
- Experience connecting advertising data with CRM and sales outcomes
- Strong understanding of attribution and offline conversions
- Advanced Excel / Google Sheets skills
- Experience with Looker Studio or similar dashboards
- Strong analytical and commercial orientation
- Understanding of landing-page and conversion-rate optimization
- Ability to manage significant advertising budgets
- Strong client communication and presentation skills

Preferred Qualifications

- Google Ads certification
- Google Analytics certification
- Meta Blueprint certification
- Experience with CRM platforms such as Salesforce, HubSpot, LeadSquared, Zoho or Kylas
- Experience with call tracking, chatbots and WhatsApp lead-generation ecosystems

Key Success Metrics

- Revenue generated
- ROAS / Marketing ROI
- Customer Acquisition Cost
- Qualified Lead Cost
- Lead-to-Revenue Conversion
- Budget efficiency
- Funnel conversion improvement
- Tracking and attribution accuracy
- Campaign scalability
- Client performance and retention

Lead volume alone will not be considered the primary performance metric.

📌 Senior Manager – Performance Marketing (Bandra West)
🏢 Healthus.ai-Healthcare Digital Growth Marketing Agency.
📍 Bandra West