We are looking for an experienced and entrepreneurial Senior Manager D2C & Brand Growth to lead the launch and growth of RawMatter, our upcoming men's personal care and grooming brand.

This will initially be a hands-on role with end-to-end responsibility for building RawMatter's D2C business from launch strategy, e-commerce and customer acquisition to retention, analytics and revenue growth.

Over time, the role will expand beyond RawMatter as we launch additional consumer brands across different categories and build a House of Brands.

The person joining us will have the opportunity to build and lead a dedicated D2C team responsible for managing and scaling multiple brands.

Key Responsibilities

D2C Strategy & Business Ownership

- Own the overall D2C strategy, launch plan and growth roadmap for RawMatter.
- Take responsibility for revenue, growth, customer acquisition, retention and overall channel performance.
- Develop annual and quarterly business plans, budgets and growth targets.
- Track unit economics including CAC, ROAS, AOV, contribution margins, repeat purchase rates and LTV.
- Identify new growth opportunities across products, channels, customer segments and markets.

E-commerce & Marketplace Management

- Manage and optimise the brand's own D2C website and online customer journey.
- Drive sales across relevant marketplaces such as Amazon, Flipkart and other emerging commerce platforms.
- Manage product listings, merchandising, pricing, promotions, bundles and online launches.
- Continuously improve conversion rates, checkout experience and overall website performance.

Performance Marketing & Customer Acquisition

- Develop customer acquisition strategies across Meta, Google, marketplaces and other digital channels.




- Work closely with internal teams and/or external agencies to plan and optimise performance marketing campaigns.
- Monitor CAC, ROAS, conversion rates and channel-level profitability.
- Test new audiences, creatives, offers, landing pages and acquisition channels.

CRM, Retention & Customer Lifecycle

- Build strategies to increase repeat purchases and customer lifetime value.
- Develop CRM programmes across email, WhatsApp, SMS and other relevant channels.
- Create customer segmentation, retention, cross-sell, upsell and win-back programmes.
- Build loyalty and community initiatives as the brand scales.

Brand & Product Growth

- Work closely with the founders, product and creative teams on new product launches and category expansion.
- Translate customer insights, reviews, search trends and sales data into actionable product and marketing decisions.
- Develop launch strategies for new SKUs and product categories.
- Ensure that growth initiatives remain aligned with the overall positioning and identity of each brand.

Analytics & Business Intelligence

- Build and maintain dashboards covering key D2C metrics.
- Analyse customer behaviour, cohorts, conversion funnels and channel performance.
- Use data to identify problems, opportunities and areas for optimisation.
- Establish structured weekly and monthly business reviews.

Candidate Profile

- 56 years of relevant experience in D2C,



e-commerce or digital-first consumer businesses.
- Strong preference for candidates who have worked with personal care, grooming, beauty, FMCG, wellness, lifestyle or other consumer brands.
- Demonstrated experience in scaling an e-commerce or D2C business.
- Strong understanding of performance marketing, marketplaces, CRM and e-commerce operations.
- Comfortable working with revenue targets, budgets, dashboards and unit economics.
- Experience working with Shopify or similar e-commerce platforms and major online marketplaces.
- Solid analytical mindset with the ability to convert data into business decisions.
- Experience managing agencies, vendors and cross-functional teams.
- Prior experience building or managing a team would be an advantage.

What We Are Looking For We are particularly looking for someone who combines execution capability with an entrepreneurial mindset.

This is not a role limited to managing advertising campaigns or an e-commerce website. The person will be expected to think like a business owner understanding the complete D2C P&L;, customer journey, product portfolio, acquisition economics, retention and long-term brand growth.

The ideal candidate should be equally comfortable building things from scratch today and managing a larger multi-brand D2C organisation tomorrow.

Growth Opportunity

This role is being created at an early stage of our consumer business and therefore offers significant scope for progression.

The successful candidate will begin by taking ownership of RawMatter and, as additional brands are launched, will have the opportunity to evolve into a leadership role overseeing the Group's broader D2C / House of Brands portfolio.

📌 Senior ManagerC (Mumbai)
🏢 Khyati Healthcare
📍 Mumbai