Job Title: Commerce Growth & Performance Marketing – Job Grade 17

Division: Abbott Nutrition India (ANI)

Location: Mumbai, India

Reporting To: Associate Director Media and CX

Geographical Scope: India

Position Summary: The Commerce Growth & Performance Marketing role is responsible for defining and delivering Abbott Nutrition India's long-term commerce growth agenda by leading commerce strategy, performance marketing, retail media, marketplace growth, and DTC-first innovation launches across ecommerce marketplaces, quick commerce, e-pharmacy, e-grocery, and emerging digital ecosystems. The role owns the development and execution of a commerce-first growth strategy that accelerates GMV, revenue, market share, consumer acquisition, and profitability through portfolio optimization, platform prioritization, media effectiveness, and conversion excellence.

Key Responsibilities

Commerce Strategy & Business Leadership – Develop and own the 3-year commerce growth vision, portfolio strategy, growth roadmap, investment prioritization, and platform-specific growth plans.

Ecommerce & Performance Marketing – Lead performance marketing across Amazon, Flipkart, Blinkit, Zepto, Swiggy Instamart, BigBasket, e-pharmacy and emerging channels while driving GMV, ROAS, conversion, market share, and profitability.

DTC-First Innovation & NPI Growth – Create end-to-end ecommerce-first and DTC-first launch strategies, consumer acquisition programs, and lifecycle marketing frameworks.

Commerce Ecosystem Development – Lead agencies, media partners, analytics partners, technology providers, and capability-building initiatives.

Data, Measurement & Analytics – Own the KPI framework, attribution, analytics, testing methodologies, and reporting governance.

Cross-Functional Leadership – Partner with Marketing, Sales, Ecommerce, Supply Chain, Finance, Trade Marketing, Regulatory,



and Analytics teams to drive execution excellence.

Key KPIs

GMV Growth, Net Revenue Growth, Offtake Growth, Market Share, Contribution to Total Business

Conversion Rate, CAC, Repeat Purchase Rate, New-to-Brand Customers, Consumer Lifetime Value

ROAS, Share of Search, Traffic Quality, CTR, Cost per Acquisition, Retail Media Effectiveness

NPI Launch Velocity, NPI Revenue Contribution, Portfolio Penetration, SKU Productivity

Agency Performance, Governance Accuracy, Partner Productivity, Capability Building Milestones

Education & Qualifications

Post-Graduation in Marketing, Business Management, Commerce, or related discipline.

Solid understanding of digital commerce ecosystems, consumer behavior, and omnichannel retail.

Experience developing growth strategies and execution roadmaps.

Experience building DTC storytelling, positioning, and GTM frameworks.

Experience

10+ years in Ecommerce, Digital Marketing, Performance Marketing, Commerce, or Growth roles.

Experience leading retail media and marketplace growth at scale.

Proven success driving profitable commerce growth and category leadership.

Experience launching NPIs via ecommerce-first or DTC-first GTMs.

Healthcare, nutrition, FMCG, consumer health, or regulated categories preferred.

Skills & Competencies

Commerce Strategy & Business Planning

Retail Media & Marketplace Expertise

Ecommerce Growth & Conversion Optimization

Portfolio & Assortment Strategy

DTC & Full-Funnel Consumer Journey Design

Media Investment Management

Consumer Insights & Analytics

Measurement & Attribution Frameworks

Agency & Partner Leadership

Stakeholder Management & Influencing

Commercial Acumen & P&L; Orientation

Preferred Certifications

Amazon Ads & Amazon Pi

Flipkart Ads & IRIS

Google Ads

Meta Certifications

Retail Media Certifications

Analytics & Attribution Platforms

CRO / Growth Marketing Certifications

Commerce & Martech Certifications

📌 Senior Manager - Commerce growth and Performance Marketing (Mumbai)
🏢 Abbott Laboratories
📍 Mumbai