Key Responsibilities

 Develop and implement comprehensive digital marketing strategies aligned with business objectives.

 Drive lead generation campaigns across Google Ads, Meta Ads, LinkedIn, YouTube, and other digital platforms.

 Manage SEO, SEM, content marketing, email marketing, and social media strategies.

 Optimize website performance, user experience, and conversion rates (CRO).

 Monitor and improve campaign performance using analytics and data-driven insights.

 Plan, execute, and track paid advertising campaigns to maximize ROI.

 Collaborate with content, design, admissions, branding, and sales teams to execute integrated marketing campaigns.

 Manage digital marketing budgets and ensure effective allocation of resources.

 Analyze website traffic, campaign performance, and customer behavior using tools like

Google Analytics and Looker Studio.

 Stay updated with industry trends, digital technologies, AI marketing tools, and platform algorithm changes.

 Lead, mentor, and develop the digital marketing team to achieve departmental KPIs.

 Present regular performance reports and actionable insights to senior leadership.

📌 Senior Manager (Lucknow)
🏢 Chandigarh University - HR Department
📍 Lucknow