B2C Retail Sales & Operations Sr Manager

Organization: Organelle Farms (Rach Skillhive LLP)

Location: Bhubaneswar, Odisha

Department: Retail Business

Reporting To: Managing Partner / CEO

CTC: 6.5 - 7.5 LPA (25% - 30 % of Salary is Variable linked to KPIs)

Required Qualifications

- MBA (Marketing/Retail/Operations/Supply Chain) preferred
- Bachelor's Degree mandatory

Experience

- 8 to 10 years in Retail Sales & Operations
- Experience in Grocery, FMCG, Fresh Foods, Modern Trade, Food Retail, Supermarkets or Specialty Retail
- Experience handling multiple retail outlets
- Experience managing P&L;
- Strong inventory and merchandising experience
- Knowledge of ERP/POS systems

About Organelle Farms Organelle Farms(Rach Skillhive LLP) is an integrated farm-to-fork agritech company committed to delivering fresh, safe, and sustainably sourced food products. With a robust farmer network, modern supply chain, sorting & grading infrastructure, and technology-driven operations, we are expanding our retail footprint through premium fresh produce stores and omnichannel retail.

We are looking for an entrepreneurial and execution-focused Retail Sales & Operations Sr Manager to build and scale our retail business while ensuring exceptional customer experience, operational excellence, and profitable growth.

Position Summary The Retail Sales & Operations Sr Manager will be responsible for the complete P&L; and operational performance of Organelle Farms' retail business. The role includes managing retail stores, driving sales, overseeing inventory, merchandising, staffing, customer experience, technology adoption, marketing execution, and expansion of current retail outlets.





This role requires a leader who can seamlessly integrate retail operations with the company's farm-to-fork supply chain while building scalable systems for future expansion.

Key Responsibilities

1. Retail Business Growth

- Own overall retail revenue and profitability.
- Develop annual and monthly sales strategies.
- Drive footfall and customer acquisition.
- Increase Average Order Value (AOV).
- Improve repeat customer rate.
- Launch new product categories.
- Develop promotional calendars.
- Identify opportunities for new store expansion.

2. Retail Operations Management Lead day-to-day operations across all retail stores by ensuring:

- SOP compliance
- Opening & closing procedures
- Cash management
- Store hygiene
- Food safety standards
- Visual merchandising
- Freshness standards
- Customer service quality
- Daily sales reporting
- Operational audits

3. Fresh Produce & Inventory Management Ensure optimum availability while minimizing wastage.

Responsible for

- Demand forecasting
- Inventory planning
- Replenishment planning
- Shelf-life management
- FIFO/FEFO implementation
- Daily stock audits
- Shrinkage control
- Damage reduction
- Expiry management
- Slow-moving inventory liquidation

Target:
- Stock availability 95%
- Wastage 3%
- Inventory accuracy 99%

4. Sales Performance Management

Monitor and improve

- Daily sales
- Weekly sales
- Monthly sales
- Store productivity
- Category-wise sales
- SKU performance
- Gross margins
- Conversion rate
- Customer basket size
- Employee productivity





Design incentive programs for store teams. 5. Customer Experience

Create a premium shopping experience by ensuring:

- Excellent service
- Product freshness
- Store Cleanliness and Staff behaviour
- Quick billing
- Complaint resolution
- Customer loyalty programs
- Membership growth
- Google Reviews improvement
- Net Promoter Score (NPS)
- Community engagement

6. Merchandising & Category Management

Develop merchandising strategies for

- Fruits
- Vegetables
- Organic products
- Dairy
- Groceries
- Cold-pressed oils
- Value-added fresh products

Responsible for:
- Store layouts
- Product placement
- Cross-selling
- Seasonal displays
- Promotional displays
- Pricing execution

7. Team Leadership Recruit, train and manage:

- Store Managers
- Assistant Managers
- Cashiers
- Sales Executives
- Inventory Controllers
- Customer Service Executives

Conduct:
- Daily morning huddles
- Weekly reviews
- Monthly performance reviews
- Sales coaching
- Product knowledge training

8. Technology & Systems

Drive adoption of

- ERP
- POS
- CRM
- Inventory Management System
- Loyalty Platform
- Digital Payments
- Sales Dashboards

Ensure 100% data accuracy. 9. Marketing Execution

Coordinate with marketing team for:

- Store launches
- Festivals
- Sampling activities
- Loyalty campaigns
- Influencer collaborations
- Local events
- WhatsApp marketing
- Digital campaigns

10. Financial Management Own retail profitability by managing:

- Store P&L;
- Gross Margin
- Labour Cost
- Utility Cost
- Inventory Holding Cost
- Shrinkage
- Marketing Spend
- Store EBITDA

11. Compliance

Ensure compliance with

- FSSAI
- Labour Laws
- GST
- POS compliance
- Cash handling
- Health & Safety
- Fire Safety
- Internal Audit standards

📌 Senior ManagerC Retail Sales & Operations (Bhubaneswar)
🏢 Organelle Farms
📍 Bhubaneswar