About the RoleWe are looking for a Senior Manager – Agency Partnerships to build, manage, and scale strategic relationships with advertising agencies, media agencies, creative agencies, PR firms, and other ecosystem partners to drive influencer marketing business for the organization.

The ideal candidate will have strong experience in agency sales, influencer marketing, digital marketing, media, or advertising, with an established network across leading agencies and a strong understanding of how brands evaluate and execute influencer-led campaigns.

This role will be responsible for identifying new agency opportunities, building senior-level relationships, driving revenue through agency partnerships, and positioning the company as a preferred influencer marketing partner.

Key Responsibilities1.

Agency

Acquisition & Business Development

- Identify and onboard new agency partners across creative, media, digital, PR, social, and influencer marketing ecosystems.
- Build a strong pipeline of agencies and identify opportunities for long-term commercial partnerships.
- Develop relationships with agency leadership, business heads, account directors, media planners, social teams, and influencer marketing teams.
- Generate new business opportunities through agency relationships, referrals, networking, events, and industry connections.
- Own the complete agency partnership lifecycle from prospecting and pitching to closure and account expansion.
- Develop agency-specific acquisition strategies based on business potential and market opportunity.

- Strategic Relationship Management
- Build strong,



long-term relationships with key agency stakeholders and decision-makers.
- Establish the company as a preferred influencer marketing partner for identified agencies.
- Conduct regular business reviews with strategic agency partners to understand upcoming campaigns, budgets, and business priorities.
- Develop strong relationships beyond individual accounts to create deeper organizational partnerships.
- Ensure consistent engagement with key agency stakeholders and maintain a healthy partnership pipeline.

- Revenue & Growth

- Own revenue targets from the agency partnership channel.
- Drive consistent campaign opportunities and revenue through agency accounts.
- Identify opportunities for upselling and cross-selling influencer marketing solutions.
- Track agency-wise revenue, pipeline, conversion rates, average deal size, and account growth.
- Develop quarterly and annual revenue plans for the agency partnership vertical.
- Work closely with internal teams to improve conversion and maximize revenue from agency relationships.

- Influencer Marketing Solutions

- Present the company's influencer marketing capabilities, technology, creator network, data, and campaign solutions to agencies.




- Understand client briefs and translate agency requirements into relevant influencer marketing solutions.
- Demonstrate strong understanding of creator selection, campaign strategy, content formats, campaign measurement, pricing, and execution.
- Stay updated on emerging influencer marketing trends, platforms, creator categories, and evolving brand requirements.
- Provide agencies with strategic recommendations on how influencer marketing can complement their broader marketing campaigns.

- Pitching & Negotiation

- Lead agency meetings, capability presentations, commercial discussions, and partnership negotiations.
- Prepare customized pitches and partnership proposals based on agency requirements.
- Negotiate commercials, scopes, retainers, partnership structures, and other business terms.
- Work closely with internal planning, operations, pricing, talent, and finance teams to ensure commercially viable proposals.
- Ensure timely closure of opportunities and maintain solid deal hygiene.

- Cross-Functional Collaboration

- Work closely with the Revenue, Planning & Strategy, Pricing/Procurement, Operations, Talent Management, and Finance teams to deliver agency-led business.
- Ensure smooth handover of closed opportunities to the relevant execution teams.
- Collaborate with internal teams to develop agency-specific solutions and proposals.
- Share market intelligence, agency feedback, and competitive insights with leadership.
- Help improve internal processes based on recurring agency requirements and market trends.

📌 Senior Manager- Agency Partnerships (Influencer Marketing) (Gurugram)
🏢 CloutFlow
📍 Gurugram