Key Responsibilities

? Automation Strategy & Execution

? Design, execute, and optimize marketing automation workflows across email, SMS, WhatsApp, push notifications, and in-app messaging.

? Manage segmentation, targeting, and personalization strategies to deliver contextual messaging.

? Lifecycle Campaign Management

? Build and manage campaigns for different stages of the customer journey ? onboarding, activation, engagement, retention, and win-back.

? Monitor campaign performance, A/B test creatives, and optimize for higher conversions.

? Customer Retention & Engagement

? Drive strategies to reduce churn and improve customer lifetime value (LTV).

? Analyze customer cohorts and behavioral data to identify engagement opportunities.

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Senior Executive - New Product Solutions (User Retention) (New Delhi)
🏢 mastertrust
📍 New Delhi