Digital Marketing Associate (4-7 Years Experience)

Location: RDB SDF Sec-5

Job Type: Full Time

Experience Required: 3-5 years

Shift- Monday - Saturday

We are seeking an experienced and results-driven Digital Marketing Associate to join our team in Team Taurus. This role will focus on promoting real estate projects to the right target audience, driving traffic to our social media platforms, and generating high-quality leads that convert into customers.

Key Responsibilities

1. Lead Generation & Campaign Management

- Manage and optimize paid campaigns across Google (Search, Display, Discovery), Meta, YouTube, and other digital channels
- Achieve monthly lead generation targets as per project requirement
- Maintain cost-per-lead (CPL) and cost-per-booking within approved budget thresholds
- Conduct A/B testing on ad creatives, audiences, and landing pages to improve conversion rates

2. Content & Creative Coordination

- Plan and execute the monthly content calendar across social media platforms (Instagram, Facebook, YouTube, LinkedIn)
- Coordinate with design/video teams for creative assets, reels, and campaign visuals
- Ensure brand consistency across all digital touchpoints
- Draft copy for ads, captions, WhatsApp broadcasts, and email campaigns

3. Website & SEO Management

- Monitor and improve website/microsite performance, load speed, and lead-form conversion rate
- Execute on-page and off-page SEO to improve organic search rankings
- Maintain and update Google My Business listing and local SEO presence
- Track website analytics (Google Analytics/GA4) and report key traffic/conversion metrics

4. Lead Management & CRM Discipline

- Ensure all leads are correctly tagged by source/channel in the CRM
- Track lead-to-visit and lead-to-booking conversion ratios by channel
- Flag underperforming lead sources for review and reallocation

5. Reporting & Analytics





- Prepare weekly and monthly performance reports (leads, CPL, CTR, conversion rate, ROI)
- Present channel-wise performance insights to management with actionable recommendations
- Maintain a live dashboard tracking budget utilization vs. lead/booking targets
- Conduct competitor benchmarking on digital presence and campaign strategy
- Achieve monthly lead generation targets as per project requirement
- Maintain cost-per-lead (CPL) and cost-per-booking within approved budget thresholds
- Conduct A/B testing on ad creatives, audiences, and landing pages to improve conversion rates

Requirements

- Bachelor’s degree in Marketing, Communications, or a related field.
- Proven experience (5-7 years) in digital marketing, preferably in the real estate sector.
- Proficiency in social media platforms (Facebook, Instagram, etc.) and tools like Google Analytics, SEMrush, and Moz.
- Proficiency about free and paid campaigns.
- Strong knowledge of lead generation strategies and conversion optimization.
- Exceptional communication and analytical skills.

Why Join Us?

- Opportunity to work on impactful real estate projects.
- Collaborative and dynamic team environment.
- Competitive salary and growth opportunities.

If you are a proactive and friendly individual with a passion for customer service and administration, we would love to hear from you! Team Taurus is an equal opportunity employer. We celebrate diversity and are

Requirements:

- Punctuality and reliability.
- Good communication skills.

How to Apply: If you meet the qualifications and are excited about the opportunity to contribute to our team, please submit your resume and a cover letter outlining your relevant experience to [[email protected] / call or whatsApp HR Priya- (phone hidden)].

Job Type: Full-time

Pay: ₹25,000.00 - ₹35,000.00 per month

Perks

- Cell phone reimbursement
- Paid sick time

Work Location: In person

📌 Senior Digital Marketing Specialist (Kolkata)
🏢 Team Taurus
📍 Kolkata