Roles and Responsibilities :

- Develop and implement comprehensive digital marketing strategies aligned with business objectives.

- Lead and manage all digital marketing activities, including SEO, SEM, social media, email marketing, content marketing, and paid advertising.

- Plan, execute, and optimize high-performing campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other digital platforms.

- Drive lead generation campaigns for recruitment, staffing, executive search, and HR consulting services.

- Build and enhance the company's online brand presence across LinkedIn, Facebook, Instagram, YouTube, and other relevant platforms.

- Develop content strategies including blogs, case studies, employer branding, client success stories, newsletters, and recruitment campaigns.

- Manage the company website, landing pages, and digital assets to improve user experience and conversion rates.

- Lead SEO initiatives to improve organic rankings, website traffic, and domain authority.

- Analyze campaign performance using Google Analytics, Search Console, and marketing automation tools, providing actionable insights and ROI reports.

- Manage marketing budgets and maximize campaign ROI through continuous optimization.

- Collaborate with recruitment, sales, and leadership teams to support hiring campaigns and business development initiatives.

- Stay updated with industry trends, competitor activities,



AI-driven marketing tools, and emerging digital technologies.

- Lead, mentor, and develop junior marketing team members and coordinate with external agencies or vendors when required.

Required Skills

- Strong expertise in Digital Marketing Strategy and Campaign Management.

- Advanced knowledge of SEO, SEM, Google Ads, Meta Ads, LinkedIn Ads, and performance marketing.

- Experience with Google Analytics (GA4), Google Search Console, Tag Manager, and reporting dashboards.

- Strong understanding of lead generation, conversion optimization, and marketing automation.

- Excellent content marketing, copywriting, and storytelling skills.

- Hands-on experience with WordPress or other CMS platforms.

- Proficiency in Canva, Adobe Photoshop, Illustrator, or similar creative tools.

- Knowledge of email marketing platforms such as Mailchimp or Zoho Campaigns.

- Understanding of CRM tools and lead management processes.

- Strong analytical, project management, leadership, and communication skills.

Job Requirements :

- 2-7 years of experience in digital marketing or a related field.

- Robust understanding of AI solutions, SMO, SEM, SEO best practices.

- Excellent content writing skills with ability to create engaging copy for various formats (blog posts, social media).

- Proficiency in Google AdWords platform.

📌 Senior Digital Marketing Specialist (Gandhinagar)
🏢 Cosmos Manpower
📍 Gandhinagar