Job Summary

Are you a passionate Senior Digital Marketing Executive with expertise in SEO, GEO (Generative Engine Optimization), AI Search Optimization, LLM Promotion, and B2B Lead Generation We are looking for an experienced marketing professional who can drive qualified software leads, improve brand visibility across AI search platforms, and lead high-performing digital campaigns. This role is ideal for candidates with experience in the software, SaaS, healthcare technology, insurance technology, or assistance industry who enjoy combining technical SEO, AI-driven marketing, social media marketing, and conversion optimization to generate measurable business growth.

If you have a proven record of increasing inbound software leads, optimizing customer acquisition costs, and leading creative teams, this opportunity is for you.

Job Details

Job Title: Senior Digital Marketing Executive Company Name: Akolta Solutions Private Limited

Location: Gurgaon, Haryana, India

Employment Type: Full-Time

Workplace Type: On-site

Industry: Software Development, SaaS, Information Technology, Healthcare Technology, Insurance Technology, Digital Marketing

Education Qualification:

- Marketing
- Computer Science
- Business Administration
- Information Technology
- Related Discipline

Preferred

Candidates having experience in:
- SaaS Marketing
- Software Product Marketing
- Healthcare Technology
- Insurance Technology
- Technical SEO
- B2B Lead Generation
- AI Search Optimization
- Marketing Automation

Senior Digital Marketing Executive Job in Gurgaon

Akolta Solutions Private Limited is hiring an experienced Senior Digital Marketing Executive to lead our digital marketing initiatives focused on software products and B2B lead generation. The Senior Digital Marketing Executive will be responsible for planning and executing SEO, Generative Engine Optimization (GEO),



AI Search Optimization, Social Media Marketing, email marketing automation, and high-converting demand generation campaigns.

The ideal Senior Digital Marketing Executive should possess strong expertise in technical SEO, Google Analytics 4 (GA4), CRM integrations, AI-driven search platforms, marketing automation, and digital campaign optimization.

You will work closely with product, sales, web design, animation, and email marketing teams to deliver measurable business growth while increasing software product visibility across traditional search engines and modern AI search platforms including ChatGPT, Google Gemini, Microsoft Copilot, and Perplexity.

This position offers an excellent chance for marketing professionals looking to build a career in modern AI-powered digital marketing and enterprise SaaS growth.

Key Responsibilities

Lead Generation Demand Generation

- Design and execute multi-channel B2B lead generation campaigns.
- Generate high-quality Marketing Qualified Leads (MQLs).
- Increase Software Demo bookings.
- Improve Product Trial Sign-ups.
- Optimize customer acquisition cost (CAC).
- Improve landing page conversion rates.
- Build scalable demand generation strategies.
- Collaborate with Sales teams to improve lead quality.

SEO, GEO AI Search Optimization

- Execute Technical SEO strategies.
- Perform On-page SEO optimization.
- Develop Off-page SEO campaigns.
- Implement Generative Engine Optimization (GEO).
- Optimize AI Search visibility.




- Increase brand citations in AI platforms.
- Improve visibility on:
- ChatGPT
- Google Gemini
- Microsoft Copilot
- Perplexity
- Improve technical documentation discoverability.
- Optimize structured content for AI indexing.

Digital Analytics

- Monitor Google Analytics 4 (GA4).
- Configure Conversion Tracking.
- Integrate CRM systems.
- Monitor campaign ROI.
- Track Lead Quality.
- Prepare performance reports for management.

Social Media Marketing (SMM)

- Manage LinkedIn marketing.
- Manage Twitter (X).
- Manage YouTube campaigns.
- Execute Paid Social campaigns.
- Build developer community engagement.
- Improve software brand awareness.

Team Leadership

- Lead Web Designers.
- Guide Animators.
- Coordinate Mass Mailer Specialists.
- Review creative assets.
- Maintain brand consistency.
- Prepare campaign briefs.
- Improve landing page UX.

Email Marketing Automation

- Build automated email workflows.
- Create lead nurturing campaigns.
- Segment customer audiences.
- Improve email conversions.
- Optimize software onboarding campaigns.

Required Skills

- Digital Marketing
- B2B Marketing
- Software Marketing
- On-Page SEO
- Off-Page SEO
- Local SEO
- Enterprise SEO
- Generative Engine Optimization (GEO)
- LLM Optimization
- Google Analytics 4 (GA4)
- Google Search Console
- SEMrush
- Ahrefs
- Conversion Rate Optimization (CRO)
- CRM Integration
- Google Tag Manager
- Performance Marketing
- PPC Campaigns
- Email Marketing
- Social Media Marketing
- LinkedIn Marketing
- YouTube Marketing

Education Qualification

Disclaimer: This has been sourced from a public domain and may have been modified by Naukri.com to improve clarity for our users. We encourage job seekers to verify all details directly with the employer via their official channels before applying.

📌 Senior Digital Marketing Executive (Gurugram)
🏢 Akolta Solutions
📍 Gurugram