Guide to Heights International is looking for a creative, energetic, and growth-focused Personal Brand & Content Strategist to help build the founder’s personal brand across Instagram, YouTube, Facebook, and other digital platforms.

This is not a traditional video editing role.

We are looking for someone who understands social media trends, audience psychology, storytelling, hooks, content strategy, and engagement.

Your primary responsibility will be to transform educational content into engaging videos that attract students and parents interested in studying abroad.

Key Responsibilities

- Research trending topics related to study abroad.
- Develop content ideas for Instagram, YouTube, and short-form videos.
- Create compelling hooks and opening sequences for videos.
- Write video scripts and content outlines.
- Plan weekly and monthly content calendars.
- Coordinate and participate in video shoots.
- Guide the founder during content recording sessions.
- Work closely with the video editor to ensure content is edited correctly.
- Review video drafts and suggest improvements.
- Write captions, titles, descriptions, and hashtags.
- Publish content across social media platforms.
- Monitor engagement, reach, watch time, and audience retention.
- Analyze content performance and recommend improvements.
- Keep up with the latest Instagram and YouTube trends.

Required Skills
- Strong understanding of Instagram Reels and YouTube.
- Excellent content research skills.
- Ability to write engaging scripts and captions.
- Knowledge of social media algorithms and audience behavior.
- Basic photography and videography skills.
- Solid communication skills.
- Ability to identify emotional triggers and create effective hooks.

Preferred Skills
- Canva
- CapCut




- Adobe Premiere Pro
- Adobe After Effects
- ChatGPT and AI tools
- Basic camera handling

Who Should Apply?

We’re looking for someone who:

- Loves creating content.
- Understands social media growth.
- Is passionate about storytelling.
- Enjoys working in front of and behind the camera.
- Wants to build a long-term career in digital content and personal branding.

Important Information
- This is a full-time, on-site position.
- This is not a work-from-home opportunity.
- Experience in the education or study-abroad industry is an advantage but not mandatory.

Why Join Guide to Heights?
- Work directly with the founder.
- Be part of an international education brand.
- Create content for audiences in Kerala and GCC countries.
- Learn personal branding, digital marketing, and content strategy.
- Grow with a rapidly expanding organization.

Immediate joiners will be given preference.

Pay: ₹15,000.00 - ₹20,000.00 per month

Benefits

- Internet reimbursement

Ability to commute/relocate:
- Kakkanad, Kochi, Kerala: Reliably commute or planning to relocate before starting work (Required)

Application Question(s):
- If you had to create a 30-second Instagram Reel about studying in UK, what would your opening hook be?
- Which platforms have you managed professionally? (Instagram, YouTube, Facebook, LinkedIn, Shorts, Reels,
- Have you ever created a monthly content calendar? Yes or no?
- Are you comfortable recording videos, directing on-camera content, and coordinating with a video editor? Yes or No
- Have you ever tracked content performance using metrics such as views, watch time, reach, engagement, audience retention, or click-through rates? Yes or No?

Willingness to travel:
- 100% (Required)

Work Location: In person

📌 Senior Content Strategist (Kakkanad)
🏢 Guide to Heights
📍 Kakkanad