We're looking for someone who has personally owned and delivered measurable organic growth—not someone who has simply supported SEO initiatives.

Responsibilities

ASO (App Growth)

- Own the end-to-end ASO strategy across Google Play Store, Apple App Store, and other relevant app distribution platforms as required.
- Improve app discoverability, keyword rankings, conversion rates, and organic installs.
- Optimize metadata, creatives, screenshots, videos, icons, and localization strategies.
- Design and execute continuous A/B experiments to improve store conversion.
- Monitor algorithm updates and adapt strategies proactively.

SEO (Web Growth)

- Own the complete SEO roadmap across Technical SEO, On-page SEO, Off-page SEO, and Content SEO.
- Build and scale a high-performing keyword and content ecosystem.
- Improve keyword rankings, search visibility, organic traffic, and website conversions.
- Identify technical SEO opportunities and work closely with Engineering to implement them.
- Develop scalable content strategies aligned with user intent and business objectives.

Growth & Experimentation
- Build a culture of continuous experimentation across SEO and ASO.
- Identify quick wins while developing long-term growth initiatives.
- Improve CTR, conversion rates, engagement, and user acquisition through structured testing.
- Stay ahead of industry trends including AI Search, Google AI Overviews, App Store algorithm changes,

and Generative Engine Optimization (GEO).

Technical Ownership





You'll collaborate with Engineering teams to:
- Improve crawlability, indexing, and site architecture.
- Optimize Core Web Vitals and page performance.
- Implement structured data and schema markup.
- Validate implementation of technical SEO initiatives.
- Identify and troubleshoot technical issues impacting organic growth.
- Translate technical findings into clear, actionable engineering requirements.

Competitive Intelligence

- Monitor competitors across SEO and ASO.
- Benchmark best practices within fintech and adjacent industries.
- Identify emerging trends, keyword opportunities, and content gaps.
- Continuously refine strategies based on algorithm updates and market changes.

Qualifications

- 4+ years of hands-on experience across both SEO and ASO (mandatory).
- Demonstrated success improving rankings, traffic, installs, and conversions.
- Strong expertise in:
- Technical SEO
- Content Strategy
- On-page & Off-page SEO
- ASO Ranking Factors
- Conversion Rate Optimization (CRO)
- Hands-on experience with GA4, Google Search Console, AppsFlyer, SEMrush/Ahrefs, AppFollow, and related tools.
- Solid analytical and problem-solving skills.
- Ability to communicate effectively with Product, Engineering, Content, Design, and Marketing stakeholders.
- Experience driving organic growth for fintech, app-first products, consumer internet platforms, or other high-growth digital businesses is highly preferred.

📌 Senior ASO/SEO Specialist (Bengaluru)
🏢 VIVA Money
📍 Bengaluru