THE ROLE

We are looking for someone to lead a portfolio of digital accounts at Langoor. The anchor mandate is a global B2B industrial brand running a social first program across six markets and several time zones, reviewed closely by a senior client team. Alongside it sit other accounts of varying size and rhythm.

The work is end to end: strategy, content, community, performance and reporting. What it needs is a single owner who holds the plan, sets direction for the team, keeps the client relationship senior, and stays close enough to the category to be useful in a strategy conversation rather than a status one.

WHERE YOU SIT The team builds the calendars and generates the ideas. That does not change. What the accounts need is direction before the work starts and judgement once it does.

You set the frame. You write the brief that leaves nothing to guess at. You make the call when two good options are on the table and there is no time to test both. You are not there to produce the work. You are there to make sure the right work gets produced, that it improves with every round, and that it lands on time.

WHAT YOU WILL OWN

Direction and briefing

▪ Set the strategic frame for each quarter and each campaign before the team starts building against it.

▪ Write briefs that carry the objective, the audience, the market nuance, the message and the constraint. A thin brief costs three rounds and a week, and everyone pays for it except the person who wrote it.

▪ Review work against the brief, not against taste. Feedback should tell the team what to change and why, in one pass rather than three.

▪ Sit in the room with strategy and creative as a contributor. Bring a point of view, and be willing to have it argued with.

Category, competition and currency

▪ Know the category properly. The products, the buyers, the buying cycle, what the client's sales teams actually hear in the field. Industrial and technical categories reward people who learn the product and expose people who write around it.

▪ Track competition continuously. You should know what competing brands published this month and what changed in their positioning, not what they did last year.

▪ Stay current on platforms, formats and what is working right now. When something shifts, you should be the one telling the client and the team what it means, before either asks.

▪ Fluent with AI and still experimenting with it. The expectation is not a fixed stack. It is that you are the person who has already tested the new thing and can tell the team whether it is worth their time, and that you use it to raise the quality of thinking rather than to shortcut it.

▪ Comfortable across the working tool set: social listening and intelligence platforms, analytics, scheduling and project tracking. You should be able to pull what you need yourself instead of waiting on someone to send it.

Digital, social and performance

▪ You should have run end to end digital mandates before. Always on content plus campaigns, community, paid, and the reporting that ties it together.

▪ Read a media plan and form your own view.



Question a CPM. Know when weak numbers are a creative problem and when they are a targeting problem, and say which.

▪ Hold organic and paid as one plan rather than two teams filing separate reports.

▪ Turn performance data into decisions the client can act on, not slides the client has to interpret.

Client leadership and growth

▪ Be the senior day to day owner across your accounts. Senior enough to hold a position and defend it with reasoning rather than agreement.

▪ Think for the client. The brief they send is rarely the whole opportunity. Bring them things they did not ask for and make the case for why it matters to their business.

▪ Prepare and lead monthly reviews and quarterly business reviews. Own the room, not just the deck.

▪ Where feedback is contradictory or pulls away from agreed strategy, resolve it at your level instead of absorbing it and passing the problem down.

▪ Grow the accounts. New campaigns, new markets, adjacent capabilities, built on evidence rather than a pitch.

Planning, delivery and quality

▪ Own the quarterly and monthly plan: themes, calendar, review gates, publish dates, dependencies. A plan the team works from, not a tracker nobody opens after week one.

▪ Convert it into weekly sprints. Every person on the account should know what is due, to whom, and by when, without asking.

▪ Run the internal WIP with an agenda, decisions and named owners. Keep it to time.

▪ Quality control everything before it goes out: facts, figures, product claims, brand rules, market relevance, format specs, spelling. Nothing reaches a client that you have not read yourself.

▪ Unblock before you escalate. Escalation is what happens after anticipation has already failed.

Commercials

▪ Track delivered scope against contracted scope. Know what is in, what is out, and what has quietly crept in without anyone deciding.

▪ Identify out of scope requests early, price them against the rate card, and get written approval before work begins. Handled well, this is a service to the client rather than a barrier.

▪ Watch team utilisation. A retainer that ships on time while running the team at 130 percent is a delayed problem, not a success.

The team you build

▪ You will work across strategy, creative, copy, design, video, performance and community. Most of these people will not report to you. You will still need them to deliver, and you will need to earn that rather than requisition it.

▪ Build a team people want to stay on. Approachable and demanding are not in tension unless the managing is poor.

▪ Keep the standard high and the atmosphere workable. The measure is whether the work gets better and the people stay.

▪ Manage pressure well.



Launches get pulled forward, reviews go badly, markets change their minds. When that happens you should get quieter and more organised, not louder.

WHAT WE ARE LOOKING FOR

▪ Organised in a way other people can see. If you are away for a week, the accounts should keep moving off your documentation rather than off your memory.

▪ Disciplined about follow through. Things you said you would do get done, and people stop needing to check.

▪ A real appetite for detail. You are the person who notices the wrong figure on slide nine at eleven at night.

▪ Strong written and spoken communication. Most of your influence will travel by email, brief and deck, and it will be read by people who are busy.

▪ Numerate. You should read a performance report and form a view before an analyst walks you through it.

▪ Always figuring something out. Current tools, new formats, better ways to run the same process. People who stop learning go stale in this role within a year, and it shows in the work before it shows anywhere else.

▪ Genuinely curious about the category, the competition and the platforms, to the point where you bring things to the table that nobody asked you for.

THIS ROLE IS PROBABLY NOT FOR YOU IF

▪ You see account management as relaying client feedback to the team and team questions to the client.

▪ You need a producer or a project manager to build your plans for you.

▪ You avoid telling a client no, or you say it in a way that costs the relationship.

▪ You want to be accountable for ideas but not for numbers, timelines and margin.

▪ You get louder when things go wrong.

EXPERIENCE AND BACKGROUND

▪ 5 to 7 years minimum in a digital or integrated agency, or an equivalent in house team, in account management, client servicing or program management. Candidates carrying 8 to 10 years with clear ownership are welcome and will be levelled accordingly.

▪ At least two years as the accountable owner of a retainer of meaningful size, not a supporting hand on someone else's.

▪ Direct experience running end to end digital mandates covering content, social, community and performance.

▪ A strong working understanding of the platform mix across LinkedIn, Instagram, YouTube, Meta, X and community platforms. Being hands on is not the requirement. Knowing what each platform is good for, what it costs, and where it is heading is.

▪ Demonstrable project management practice. Formal certification is not required. Systems that hold up under load are.

▪ Multi market or global account exposure is an advantage, as is background in B2B, industrial, manufacturing or technology.

▪ Fluent in Excel and PowerPoint, and comfortable in at least one project tracking tool.

HOW TO APPLY

Send your CV with a short note on one account you ran end to end to [email protected]. What you inherited, what you changed, what it looked like when you handed it over, and what you would do differently. We will read the note before the CV.

Benefits

- Health insurance
- Provident Fund

Work Location: In person

📌 Senior Account Director, Digital (Bengaluru)
🏢 Langoor Marketing Transformation Private
📍 Bengaluru