Nuvo Aeon Diamond & Jewellery Pvt. Ltd.

Lower Parel, Mumbai · 9-hour flexible shift · 5 days/week · Experience: 5–8 years

About the Role

We're a premium D2C lab-grown diamond and fine jewellery brand looking for a hands-on SEO Specialist to own and scale non-brand organic traffic and organic revenue across our e-commerce catalogue. This is a growth-and-execution role — you'll work across technical SEO, category/PLP-led growth, content clusters and analytics, partnering closely with product, engineering, content and merchandising teams. We value outcomes (organic revenue), not vanity rankings.

Key Responsibilities

- Own and grow non-brand organic traffic and organic revenue across the catalogue.
- Run technical SEO — crawling, indexing, canonicalisation, redirects, robots.txt, XML sitemaps, JS SEO, Core Web Vitals and site architecture.
- Optimise e-commerce templates end to end — PLPs, PDPs, category pages, filters/facets, collections and internal linking.
- Manage indexation and crawl efficiency across thousands of URLs.
- Build content/topic clusters around both commercial and informational intent.
- Do keyword research, competitor analysis, SERP analysis and search-intent mapping.
- Analyse organic performance in GSC GA4 at keyword, landing-page, category and product levels.
- Diagnose organic traffic/revenue drops and identify the right intervention.
- Partner with product, engineering, content and merchandising teams to ship SEO improvements.

Requirements





- 5–8 years of hands-on SEO experience, preferably in large-scale e-commerce/consumer internet.
- Prior experience with leading e-commerce companies (Amazon, Flipkart, Myntra, Nykaa, Meesho, AJIO, or similar) preferred.
- Strong technical SEO across crawling, indexing, canonicalisation, redirects, robots.txt, sitemaps, JS SEO, Core Web Vitals and site architecture.
- Robust e-commerce SEO across PLPs, PDPs, category pages, facets, collections and internal linking.
- Proven record of growing non-brand organic traffic and organic revenue — not just rankings.
- Strong command of Google Search Console GA4.
- Experience with keyword research, competitor analysis, SERP analysis and search-intent mapping.
- Strong content SEO and topic-cluster building.
- Experience with large websites, indexation and crawl efficiency.
- Strong analytical and problem-solving skills.

Good to Have

- IIT/IIIT/NIT or strong quantitative/technical background.
- US/UK international SEO experience.
- High-AOV/premium/luxury/D2C e-commerce experience.
- Programmatic SEO — scaling landing pages without thin/duplicate content.
- Category/PLP-led organic growth rather than blog-only.
- Understanding of AI search/GEO/LLM visibility.
- Hands-on with Ahrefs/Semrush/Screaming Frog/Sitebulb or equivalent.
- Experience collaborating with product, engineering, content and merchandising teams.
- Exposure to link-building/digital PR (but not backlink-primary strategy).

📌 Search Engine Optimization Manager (Mumbai)
🏢 Nuvo Aeon Diamond u0026amp; Jewellery
📍 Mumbai