About Rest The Case

Rest The Case is India’s largest lawyer discovery and VCLO (Virtual Chief Legal Officer) platform, helping individuals, startups, SMEs, and enterprises access seamless legal services. SEO is one of our primary growth channels

, and this role sits at the heart of that engine.

Location:

Pune

Experience:

1–4 Years

Company:

Rest The Case

Role Overview

We’re looking for a detail-oriented, data-driven SEO Executive to drive organic growth across search, content, and product pages

. You will execute and optimize SEO strategies that fuel traffic, leads, and long-term brand visibility.

This role blends technical SEO, content SEO, and performance analytics

.

Key Responsibilities On-Page & Content SEO

- Conduct keyword research, search intent mapping, and content optimization .

- Optimize blogs, landing pages, category pages, and product flows .

- Collaborate with content and product teams to build SEO-driven content calendars .

Technical SEO

- Monitor and improve site health, crawlability, indexing, and page performance .

- Work with developers to fix technical SEO issues .

- Conduct regular SEO audits and site performance checks .

Off-Page & Link Building

- Execute ethical link-building and digital PR strategies .

- Manage outreach, partnerships, and backlink profiles .

Analytics & Reporting

- Track rankings, traffic, CTR, and conversions using GA4, Search Console,



and SEO tools .

- Prepare weekly and monthly SEO performance reports .

- Continuously test and optimize for better rankings and ROI .

Key Skills & Qualifications

- 1–4 years of experience in SEO / Organic Growth roles .

- Strong knowledge of on-page, technical, and off-page SEO .

- Hands-on experience with SEO tools (Ahrefs, SEMrush, Screaming Frog, GSC) .

- Working knowledge of HTML, page speed optimization, and structured data .

- Strong analytical and problem-solving skills.

Good to Have / Preferred Qualifications

- Experience in high-content or marketplace platforms .

- Prior exposure to legal, fintech, SaaS, or B2B platforms .

- Understanding of schema markup, Core Web Vitals, and JavaScript SEO .

- Experience working with large-scale websites (10k+ pages) .

Tools & Platforms

- Google Search Console, GA4
- Ahrefs / SEMrush / Screaming Frog
- GTM, PageSpeed Insights
- CMS: WordPress / Custom CMS

What Success Looks Like

- Consistent growth in organic traffic and keyword rankings .

- Improved lead generation from SEO .

- Solid technical SEO health and scalable content systems.

Why Join Rest The Case?

- Build SEO at national scale in legal-tech .

- High ownership, rapid experimentation, visible growth impact.
- Work closely with product, content, and leadership teams .

📌 Search Engine Optimization Executive (Pune)
🏢 Rest The Case
📍 Pune