- This is a hands-on paid media role for someone who has managed real budgets, diagnosed real performance problems, and held a client conversation about why results were below target. We work across Google Search, Meta, and LinkedIn Ads - and we expect you to be genuinely strong on at least two of the three and honest about where you are still developing. ABOUT CATALYSTS Catalysts is a Bangalore-based performance marketing agency - 5 years old, 70+ people, 50+ active clients, INR 500+ Crore in managed media spend. We run digital marketing for brands like Duroflex, Sleepyhead, Tally, TTK Prestige, Shoppers Stop etc. We won the DG+ Best Emerging Digital Agency award in 2024. THE ROLE You will manage paid media campaigns across Google Ads, Meta Ads, and LinkedIn Ads for our active clientele. The client mix includes D2C brands (performance-led, ROAS-focused), B2B SaaS companies (LinkedIn-heavy, pipeline-focused), EdTech brands (lead generation, CPL-sensitive) etc. You will be expected to think beyond execution - understanding the commercial objective behind every campaign, suggesting structural changes when performance demands it, and communicating clearly with clients about what is working, what is not, and why. WHAT YOU WILL DO • Google Ads - Full Stack - Manage Search, Performance Max, Display, UAC and YouTube campaigns. You structure accounts well - proper campaign and ad group architecture, tight keyword themes, systematic negative keyword management, and bid strategies matched to the client's funnel stage.
- Meta Ads - Performance and Awareness - Build and optimise campaigns across campaign objectives - Lead Generation, Conversions, and Traffic. You understand audience layering (custom audiences, lookalikes, broad with signals), creative fatigue diagnosis, and how to structure creative testing methodically.
- LinkedIn Ads - B2B and ABM - Run Sponsored Content,



Message Ads, and Lead Gen Forms for B2B clients. You understand ABM (Account-Based Marketing) targeting - company list uploads, job title and function targeting, and how to structure a LinkedIn campaign for pipeline generation rather than just brand awareness.
- Budget Management and Pacing - Own the day-to-day budget across accounts. You pace spend to avoid end-of-month underspend or overspend, flag anomalies early, and reallocate across campaigns based on live performance - not just what the plan originally said.
- Reporting and Client Communication - Produce weekly performance summaries and monthly strategic reviews. You explain metrics in business terms - revenue impact, pipeline contribution, CPL vs quality of lead - not just channel metrics. You are comfortable presenting data that shows underperformance with a clear plan.
- Creative and Landing Page Intelligence - While you do not produce creative, you brief it and you review it for performance. You know what makes a valuable ad headline, why a landing page is leaking conversions, and how to give actionable feedback to a design team.

WHAT WE ARE LOOKING FOR Quality What It Looks Like at 3+ Years Google Ads Proficiency Meta Ads Depth You have managed Google Search campaigns with active keyword management, bid optimisation, and negative keyword hygiene. You understand Quality Score, Ad Rank, and the second-price auction. You have run Performance Max and have a considered view on when to use it vs.



standard campaigns.

You have diagnosed ad fatigue, managed creative refresh cycles, structured campaigns for the right funnel stage, and understood the implications of iOS attribution changes on Meta's reporting. You do not just set campaigns and wait - you actively optimise. LinkedIn Ads / ABM Awareness Analytical Rigour You have run at least one B2B campaign on LinkedIn - even a small one.

You understand how ABM targeting works (company lists, job function + seniority filters, matched audiences). You know that LinkedIn's CPL is higher than Meta's and why that can still be justified for B2B.

Commercial Judgement

You read campaign data to find patterns, not to confirm assumptions. When ROAS drops, you investigate systematically - audience overlap, creative fatigue, competitor activity, auction pressure - before drawing a conclusion. You understand that ROAS and CPL are not the same as profit. You can have a conversation about margins, LTV, and what the client actually needs to grow - not just what looks positive on the dashboard.

TOOLS YOU SHOULD KNOW Proficiency required in: Google Ads Manager, Meta Ads Manager, LinkedIn Campaign Manager, Google Analytics 4, Appsflyer, Firebase, Google Tag Manager.

Familiarity expected with: Looker Studio for reporting, Meta CAPI setup, LinkedIn Insight Tag, and basic UTM tracking discipline.

- QUALIFICATIONS • 3+ years of hands-on paid media experience - agency or in-house (mandatory). • Active management of at least INR 25 Lakhs/month in ad spend at some point in your career (can be across multiple clients or accounts). • Experience across at least 2 of the 3 platforms: Google Ads, Meta Ads, LinkedIn Ads. • Strong written English - you write reports, client summaries, and ad copies regularly.

📌 Search Engine Marketing Specialist (Bengaluru)
🏢 Catalysts
📍 Bengaluru