JOB DESCRIPTIONMarketing, Sales & Technical Support ExecutiveSelexic Pay — Labour Contractor HRMS

Company: Deccan India Development Corporation Pvt. Ltd. (DIDC)

Product: Selexic Pay – Labour Contractor Payroll & HRMS

Job Type: Full-Time

Work Location: Pune / Mumbai, Maharashtra

Work Mode: Field + Office + Customer Site

Department: Sales & Customer Success

Reporting To: Business Development Manager / Management

1. About DIDC

Deccan India Development Corporation Pvt. Ltd. (DIDC) is a technology company focused on building practical digital solutions for businesses and organizations. We are looking for a dynamic, target-oriented and technology-friendly Marketing, Sales & Technical Support Executive to drive the growth of Selexic Pay, our specialized Labour Contractor Payroll & HRMS platform.

The ideal candidate will be responsible for the complete customer journey—from identifying prospects and generating leads to conducting product demonstrations, closing sales, supporting implementation and maintaining customer relationships.

1. About Selexic Pay

Selexic Pay is a specialized HRMS and payroll management solution designed for labour contractors and organizations managing large workforces. The platform helps businesses manage areas such as:

- Labour/Employee Management
- Employee onboarding
- Aadhaar/PAN/Bank verification
- Attendance management
- Salary processing
- Salary structures
- Advances and loans
- Deductions
- Compliance calculations
- Minimum wages compliance
- Salary slips
- WhatsApp communication
- Client/company management
- Material management
- Pay-per-work
- Mobile access
- Payroll and workforce reporting

The candidate will be trained on the complete Selexic Pay platform.
1. Role Purpose

The primary objective of this role is to generate revenue and ensure customer success for Selexic Pay in Pune and Mumbai. The employee will perform three interconnected functions:

A. Marketing

Create awareness and generate qualified leads.

B. Sales

Convert prospects into paying Selexic Pay customers.

C. Technical Support

Help customers understand, configure and use Selexic Pay successfully.

This is therefore a revenue + customer-success role, not a purely administrative support position.

1. Key ResponsibilitiesA. Marketing & Lead Generation

- Identify potential Selexic Pay customers in assigned territories.
- Conduct market research to identify labour contractors and workforce-management businesses.
- Identify companies employing/managing large numbers of contract labour.
- Generate leads through:
- Field visits
- Cold calling
- WhatsApp
- Email
- LinkedIn
- References
- Business networking
- Local business associations
- Industry contacts
- Digital campaigns and marketing activities
- Build a database of prospective customers.
- Maintain accurate lead information in the CRM.
- Conduct regular market visits.
- Identify new business opportunities in Pune and Mumbai.
- Participate in exhibitions, seminars, networking events and promotional activities.
- Support DIDC marketing campaigns and local promotional initiatives.

1. Sales ResponsibilitiesLead → Demo → Follow-up → Closure

The employee will be responsible for managing the complete sales cycle.

Lead Qualification

Understand

- Number of employees/labourers
- Number of clients/sites
- Current payroll process
- Attendance process
- Salary processing method
- Compliance requirements
- Current software/Excel usage
- Existing problems
- Decision-maker
- Budget
- Expected implementation timeline

Product Demonstration Conduct professional Selexic Pay demonstrations for:
- Labour contractors
- Contractors' HR teams
- Payroll teams
- Accounts teams
- Admin teams
- Business owners
- Company management

Demonstrate the product according to the customer's actual business problem rather than simply showing software screens.

Sales Conversion

- Prepare proposals and quotations.
- Explain packages and pricing.
- Handle objections.
- Conduct follow-ups.
- Negotiate within approved limits.
- Coordinate with management wherever special pricing is required.
- Close sales.
- Collect required customer information for onboarding.
- Coordinate with the implementation/support team.

1. Technical Support Responsibilities

The candidate will provide Level-1 product support to Selexic Pay customers.

Responsibilities include

- Help customers understand Selexic Pay features.
- Assist customers with basic configuration.
- Help users resolve common application issues.




- Guide customers during employee import.
- Assist with attendance data upload.
- Help users understand salary processing.
- Explain salary structures and deductions.
- Assist with basic payroll configuration.
- Help customers understand reports and salary slips.
- Assist customers with WhatsApp-related workflows.
- Guide customers through application usage.
- Reproduce customer-reported issues where possible.
- Record issues in the support/ticketing system.
- Escalate technical bugs to the development team.
- Follow up on escalated issues until closure.
- Maintain communication with customers during issue resolution.
- Conduct basic customer training.

Important: The employee is not expected to be a software developer. However, the candidate must have sufficient technical understanding to diagnose basic problems, understand software workflows and communicate technical issues clearly to the development team.

1. Customer Onboarding

After a successful sale, the employee will assist with customer onboarding.

Activities may include

- Customer information collection
- Product configuration coordination
- Employee data import
- Attendance setup
- Salary configuration
- User creation
- Basic training
- First payroll assistance
- Customer handover
- Follow-up after implementation

The objective is to ensure that the customer does not simply purchase Selexic Pay but starts using it successfully.

1. Customer Relationship Management

- Maintain regular contact with existing customers.
- Understand customer problems and requirements.
- Identify opportunities for additional modules/add-ons.
- Generate upselling and cross-selling opportunities.
- Collect customer feedback.
- Identify dissatisfied customers early.
- Ensure timely resolution of customer issues.
- Maintain long-term relationships with key customers.
- Generate referrals from satisfied customers.

1. Field Sales & Travel

This is a field-oriented role. The candidate should be comfortable travelling across assigned territories in:

Pune

Pune city and surrounding industrial/business areas.

Mumbai

Mumbai and surrounding business/industrial areas as assigned.

Regular customer meetings, prospect visits, demonstrations and support visits will be part of the job.

Two-wheeler ownership and a valid driving licence will be preferred.

1. Daily Responsibilities

A typical working day may include:
- Prospect research
- Cold calls
- Lead follow-up
- Customer meetings
- Field visits
- Product demonstrations
- Proposal preparation
- Sales follow-up
- Customer support
- CRM updates
- Customer onboarding
- Internal coordination
- Daily activity reporting

The candidate will be expected to maintain proper records of:
- Calls
- Leads
- Meetings
- Demos
- Follow-ups
- Opportunities
- Closures
- Customer issues
- Support activities

1. Key Performance Indicators — KPIs

Performance will be measured using a combination of activity, sales and customer-success metrics.

Marketing KPIs

- New leads generated
- Qualified leads
- New prospects added to CRM
- Market visits
- Networking activities
- Campaign participation

Sales KPIs
- Customer meetings
- Product demonstrations
- Qualified opportunities
- Proposals submitted
- Follow-ups completed
- New customers acquired
- Monthly sales revenue
- Conversion rate

Customer Success KPIs
- Successful customer onboarding
- First payroll completion
- Customer support response
- Issue resolution
- Customer retention
- Customer satisfaction
- Upselling/cross-selling
- Customer referrals

1. Candidate Profile

We are looking for someone who is:
- Confident
- Energetic
- Self-motivated
- Target-oriented
- Customer-focused
- Technology-friendly
- Good at communication
- Comfortable with field work
- Good at explaining software
- Good at problem-solving
- Comfortable speaking with business owners
- Willing to learn payroll/HRMS concepts
- Able to work independently

The candidate should have the ability to sell a solution, not just a product.

1. Required SkillsSales Skills

- Lead generation
- Cold calling
- Field sales
- B2B sales




- Product demonstration
- Negotiation
- Follow-up
- Closing
- Relationship management

Technical Skills
- Basic understanding of web applications
- Basic computer knowledge
- MS Excel/Google Sheets
- CRM usage
- Ability to understand software workflows
- Basic troubleshooting
- Ability to document technical issues

Communication Skills
- Excellent verbal communication
- Good presentation skills
- Professional customer communication
- Good written communication

Language

Preferred

- Marathi
- Hindi
- English

Strong Marathi communication will be particularly useful for the Maharashtra market.
1. Educational Qualification

Minimum: Graduate in any discipline.

Preferred backgrounds

- BBA
- BMS
- B.Com
- BCA
- B.Sc.
- MBA – Marketing/Sales
- IT/Computer-related graduation

However, sales ability and attitude will be given more importance than the degree.

1. ExperiencePreferred Experience

1–3 years in:

- Software sales
- SaaS sales
- ERP sales
- HRMS sales
- Payroll software sales
- B2B sales
- IT product sales
- Field sales
- Customer support + sales

Candidates with strong field-sales ability but no direct SaaS experience may also be considered. Freshers with excellent communication, confidence, technology aptitude and strong sales potential may be considered selectively.

1. Preferred Industry Experience

Candidates from the following industries will be preferred:
- HRMS
- Payroll software
- ERP
- Accounting software
- Attendance systems
- Biometric solutions
- Workforce management
- Labour contractor solutions
- B2B SaaS
- Business software
- IT services

Experience with products such as billing, accounting, HRMS, ERP or workforce-management software will be an advantage.
1. CompensationSuggested Structure

Fixed Salary: ₹20,000 – ₹30,000 per month + Performance Incentives

+ Approved Travel/Field Expenses

Final compensation will depend on:

- Experience
- Previous sales performance
- Software/SaaS experience
- Communication ability
- Technical capability
- Territory experience

A strong candidate with proven B2B SaaS sales experience can be considered above the standard range. The incentive structure should be designed so that high performers can significantly increase their monthly earnings through sales achievement.

1. What Success Looks LikeFirst 30 Days

The employee should:
- Understand Selexic Pay completely.
- Learn the target market.
- Learn the sales process.
- Learn CRM usage.
- Conduct supervised demos.
- Start prospecting.
- Build the initial pipeline.

60 Days The employee should:
- Independently generate leads.
- Conduct product demonstrations.
- Handle basic objections.
- Manage follow-ups.
- Start closing customers.
- Handle basic customer support.

90 Days The employee should be able to independently manage: Prospecting → Lead Qualification → Demo → Proposal → Follow-up → Closure → Onboarding → Basic Support and consistently contribute to the assigned revenue target.

1. Who Should NOT Apply

This role may not be suitable for candidates who:
- Do not want field work.
- Are uncomfortable making cold calls.
- Do not want sales targets.
- Prefer only desk-based work.
- Are uncomfortable travelling to customers.
- Do not want to interact directly with business owners.
- Have no interest in learning software.
- Expect a purely technical support role.
- Expect a purely marketing role.
- Are uncomfortable with performance-based incentives.

1. Why Join DIDC?

- Work with a growing technology company.
- Work on a specialized B2B SaaS product.
- Gain experience across sales, technology and customer success.
- Exposure to HRMS, payroll and workforce-management technology.
- Direct interaction with business owners and decision-makers.
- Performance-based career growth.
- Prospect to develop into a Senior Sales Executive / Business Development Manager / Customer Success Manager.

1. Career Path

Marketing, Sales & Technical Support Executive ↓

Senior Sales & Customer Success Executive

↓

Business Development Executive / Manager

↓

Business Development Manager

↓

Regional Sales Manager

Core ObjectiveGenerate business, acquire customers, help them successfully implement Selexic Pay, and build long-term customer relationships.

This role is expected to become the local face of Selexic Pay in Pune/Mumbai and act as the bridge between DIDC, prospects, customers and the technical team.

Pay: ₹20,000.00 per month

Work Location: On the road

📌 Sales & Marketing Executive (Pune)
🏢 Deccan India Development Corporation Private
📍 Pune