Role & responsibilities

We are looking for an experienced and result-oriented Sales Manager cum CRM to manage sales activities, develop new business opportunities, maintain strong customer relationships, and ensure effective follow-up with existing and prospective customers. The candidate will be responsible for achieving sales targets while maintaining accurate customer and sales records through CRM.

Sales & Business Development

- Develop and implement effective sales strategies to achieve company sales targets.
- Identify and generate new business opportunities through market research, networking, dealer/distributor development, and direct customer visits.
- Develop and maintain relationships with dealers, distributors, retailers, contractors, plumbers, builders, project customers, and institutional clients.
- Generate leads, understand customer requirements, prepare quotations, negotiate commercial terms, and close sales.
- Expand the companys market presence and develop recent territories.
- Monitor market trends, competitor activities, pricing, and customer requirements.
- Prepare sales forecasts, business plans, and regular sales reports.
- Ensure timely achievement of monthly, quarterly, and annual sales targets.

CRM & Customer Relationship Management
- Maintain and regularly update the CRM database with customer, lead, enquiry, quotation, order, and follow-up information.
- Track leads and opportunities throughout the complete sales cycle.
- Ensure timely follow-up with prospective and existing customers.
- Maintain records of customer interactions, meetings, calls, enquiries, and quotations.
- Monitor lead conversion, customer retention, repeat orders, and sales pipeline.
- Handle customer queries, complaints, and service-related issues professionally.
- Coordinate with internal departments to ensure timely resolution of customer requirements.




- Prepare CRM reports and provide management with accurate information regarding sales performance and customer status.

Team & Sales Coordination
- Manage and guide the sales team to achieve individual and overall sales targets.
- Set sales targets and monitor team performance.
- Conduct regular sales reviews and provide guidance to team members.
- Coordinate with Production, Purchase, Dispatch, Accounts, and Management for smooth order execution.
- Ensure proper communication between customers and internal departments.

Required Skills
- Strong sales and business development skills.
- Excellent customer relationship management skills.
- Good knowledge of CRM software and sales pipeline management.
- Strong negotiation and communication skills.
- Good leadership and team-handling abilities.
- Ability to generate and convert leads.
- Strong follow-up and relationship-building skills.
- Good knowledge of MS Excel, MS Office, and CRM tools.
- Ability to prepare sales reports, forecasts, and MIS.
- Strong problem-solving and decision-making skills.
- Willingness to travel for customer visits and market development.

Preferred Industry Experience Candidates from the following industries will be preferred:
- Plumbing & Sanitaryware
- Water Fittings & Water Management Products
- CPVC/UPVC/PVC Products
- Water Purification & Filtration Products
- Building Materials
- Hardware & Construction Products
- Bath Fittings & Sanitary Products
- Pipe & Fittings Industry

Key Performance Indicators (KPIs)
- Monthly/Annual Sales Target Achievement
- New Customer Acquisition
- Lead Conversion Rate
- Dealer/Distributor Development
- Customer Retention & Repeat Orders
- Sales Pipeline Value
- Collection & Outstanding Follow-up
- CRM Data Accuracy
- Customer Complaint Resolution
- Territory/Market Growth

Ideal Candidate: A proactive, target-oriented and customer-focused professional with strong sales experience, excellent communication skills, good CRM knowledge, and the ability to develop new markets and long-term customer relationships.

📌 Sales Manager (Greater Noida)
🏢 TANQIVA INDIA
📍 Greater Noida