Sales Manager – Pan India Dealer DevelopmentCompany: ModiGold

Industry: Tarpaulins | Green Nets | Garden Pipes | Protection Products

Location: Pan India – Field Based

Experience: 5–10 years in FMCG / Building Materials / Agriculture / Plastic / Hardware / Pipe / Tarpaulin / Distribution

Travel: Minimum 20 days per month

About the RoleWe are looking for an aggressive, result-oriented Sales Manager who can build and expand our dealer and distributor network across India.

This is a field-intensive role. The person will be responsible for identifying new markets, appointing dealers/distributors, setting up distribution networks, handling objections and converting prospects into active business partners.

The ideal candidate should be comfortable with extensive travel, cold calling, market visits, dealer meetings, negotiations and closing.

Key Responsibilities1. New Dealer & Distributor Development

- Identify and appoint new dealers and distributors across India.
- Develop new territories and markets for ModiGold products.
- Build a solid pipeline of prospective dealers/distributors.
- Conduct regular physical market visits and dealer meetings.
- Convert prospects into active, repeat-ordering dealers.

2.

Distribution Network

Setup
- Evaluate market potential and identify suitable distributors.
- Set up distribution networks territory-wise.
- Explain margins, schemes, targets and commercial terms.
- Negotiate and close distribution appointments.
- Ensure distributors maintain adequate stock and actively develop their territory.

3.

Product

SalesResponsible for developing sales for:
- Tarpaulins
- Green Nets / Shade Nets
- Garden Pipes
- Other ModiGold protection and agricultural products

4. Objection Handling & NegotiationThe candidate must be strong in handling objections related to:
- Price
- Margin
- Existing competitor brands
- Credit requirements
- Minimum stock




- Territory exclusivity
- Product quality
- Market demand
- Dealer investment
- Distributor profitability

The candidate should be able to negotiate confidently and close the deal, rather than simply generate enquiries.

- Market Development
- Conduct competitor and market surveys.
- Identify high-potential markets and underserved territories.
- Understand dealer requirements and local pricing.
- Develop strategies to penetrate new markets.
- Generate market intelligence and report it to management.

6. Relationship Management
- Build long-term relationships with dealers and distributors.
- Ensure newly appointed dealers become active and generate repeat business.
- Support dealers with product knowledge, schemes and market development.
- Coordinate with internal teams for stock, dispatch, pricing and customer requirements.

Travel RequirementMinimum 20 days of travel every month is mandatory.

The role requires extensive travel across India for:
- Market visits
- Dealer appointments
- Distributor meetings
- New territory development
- Competitor surveys
- Market activation
- Follow-up and order conversion

This is NOT a desk-based sales job. Key Performance Indicators (KPIs)The candidate will be measured primarily on business results, including:

- Number of new dealers appointed
- Number of new distributors appointed
- New territories developed
- Monthly sales generated
- Active dealers generating repeat orders
- Distributor stock and secondary sales
- Dealer conversion rate




- New market penetration
- Collection/payment discipline
- Travel productivity and market coverage

Candidate ProfileWe are looking for someone who:
- Has strong B2B channel sales experience.
- Has experience in dealer/distributor appointment.
- Is highly comfortable with field sales and extensive travel.
- Has excellent negotiation and objection-handling skills.
- Can independently open new markets.
- Has strong communication and convincing ability.
- Is target-driven and commercially mature.
- Can work independently without constant supervision.
- Has a strong understanding of dealer margins, distribution and market dynamics.
- Is willing to travel 20+ days every month.

Preferred Industry ExperienceCandidates from the following industries will be preferred: Tarpaulin | Plastic Products | Pipes | Shade Nets | Agriculture Products | Building Materials | Hardware | PVC/HDPE | Packaging | FMCG | Electrical | Industrial Products

What We ExpectWe are not looking for someone who only takes orders from existing dealers.

We are looking for a Market Builder who can:

Find → Approach → Convince → Appoint → Activate → Develop → Repeat

If you have the confidence and ability to enter a new city, identify potential dealers, handle their objections and close the business, this role is for you.

CompensationSalary: Competitive and based on experience and proven performance.

Additional: Performance-based incentives linked to new dealer appointments, sales and territory development.

How to ApplyInterested candidates can apply through LinkedIn with their updated CV and details of their current sales responsibility, territory handled and dealer/distributor network developed.

Only candidates comfortable with extensive field travel and aggressive new-market development should apply.

📌 Sales Manager (Nagpur)
🏢 MODIGOLD PIPES
📍 Nagpur