– Modern Trade Sales

Job Title: Modern Trade Executive / Area Sales Manager

Department: Sales & Business Development

Industry: FMCG

Location: Delhi ncr

Reporting To: Regional Sales Manager / Sales Head

Experience: 2–8 Years in FMCG Modern Trade

Job Summary

We are looking for an experienced and result-oriented Modern Trade Sales professional to manage and grow business with key modern trade retail accounts such as Walmart, Reliance Retail, DMart, Spencer’s, Metro, More, Star Bazaar, Nature’s Basket and other large-format retail chains.

The candidate will be responsible for achieving sales targets, managing key accounts, driving product visibility and distribution, coordinating promotions, and developing strong relationships with modern trade customers.

Key Responsibilities1. Modern Trade Account Management

- Manage assigned modern trade accounts and develop strong relationships with key buyers and category managers.
- Handle day-to-day business operations with large retail chains.
- Coordinate with purchase teams, category managers, store teams and internal sales teams.
- Negotiate listings, promotions, visibility, margins and commercial terms within company guidelines.
- Ensure smooth order processing, billing, delivery and payment collection.

2. Sales & Business Development
- Achieve monthly, quarterly and annual sales targets for assigned accounts.
- Drive sales growth through current product listings, increased distribution and improved product visibility.
- Identify opportunities for expansion across new stores, regions and product categories.
- Prepare and implement account-wise sales plans.
- Monitor sales performance and take corrective actions where required.

3. Promotions & Trade Marketing
- Plan and execute promotional activities, discounts,



schemes and consumer offers.
- Coordinate with the marketing/trade marketing team for in-store promotions.
- Ensure proper implementation of displays, gondola visibility, end caps, shelf placement and promotional activities.
- Track promotional effectiveness and ROI.

4. Inventory & Availability
- Monitor stock availability at warehouses and stores.
- Ensure optimum inventory levels and minimize stock-outs.
- Coordinate with supply chain and distributors to ensure timely replenishment.
- Monitor slow-moving, near-expiry and ageing inventory.
- Analyze store-level sales and identify gaps in availability.

5. Reporting & Analytics
- Prepare regular sales reports, forecasts and account-wise business reviews.
- Track primary and secondary sales.
- Monitor SKU-wise, store-wise and category-wise performance.
- Analyze market trends, competitor activities, pricing and promotions.
- Maintain accurate records of schemes, claims, deductions and outstanding payments.

6. Team & Cross-Functional Coordination
- Coordinate with supply chain, finance, marketing, customer service and logistics teams.
- Work with merchandisers/promoters to improve in-store execution.
- Ensure proper execution of company guidelines across retail outlets.
- Resolve customer issues and operational challenges promptly.

Key Performance Indicators (KPIs)
- Achievement of sales and revenue targets
- Value and volume growth
- New store/SKU listings
- Distribution and numeric availability
- On-shelf availability
- Product visibility and merchandising
- Promotion execution and ROI
- Inventory levels and stock ageing
- Reduction in returns and expiry
- Collection/payment performance
- Account profitability

Contact Number - (phone hidden)

Pay: ₹40,000.00 - ₹55,000.00 per month

Work Location: In person

📌 Sales Manager (Delhi)
🏢 Dhampure Speciality Sugars
📍 Delhi