– Sales Lead (B2C)Position: Sales Lead – B2CExperience: 8–12 Years

Education: Bachelor's Degree; MBA preferred

Industry: Cyber security , could security

Employment Type: Full-Time

About the RoleWe are looking for an experienced and results-driven Sales Lead – B2C to lead the consumer sales function and drive sustainable revenue growth.

The ideal candidate will have extensive experience in large-scale B2C sales, with a strong track record of developing and executing sales strategies, managing high-performing sales teams, expanding market presence, and consistently achieving revenue targets.

The candidate should possess strong commercial acumen, customer-centric thinking, and the ability to manage a diverse product portfolio in a high-volume consumer business environment.

Candidates with experience in leading consumer-focused organizations such as Dell, HP, Lenovo, or similar large-scale technology, electronics, retail, or consumer businesses will be preferred.

Key ResponsibilitiesSales Strategy &

• Business Growth

- Develop and execute the overall B2C sales strategy in line with business objectives.
- Drive revenue growth, profitability, market share, and customer acquisition.
- Identify new markets, customer segments, channels, and business opportunities.
- Develop strategies to maximize sales across different products and geographies.
- Monitor market trends and competitor activities to identify opportunities and risks.

Sales Leadership & • Team Management
- Lead, mentor, motivate, and manage a high-performing sales organization.
- Set clear sales targets, KPIs, and performance expectations for the team.
- Build a strong performance-driven sales culture.
- Recruit, coach, develop, and retain sales talent.
- Manage sales teams across multiple regions, where applicable.

Sales Operations & • Performance Management




- Build and implement scalable sales processes and operating mechanisms.
- Establish effective sales performance metrics and review mechanisms.
- Prepare and manage sales forecasts, budgets, business plans, and revenue projections.
- Track sales performance against targets and implement corrective actions where required.
- Ensure operational excellence across the sales function.

Customer & • Market Development
- Strengthen customer acquisition, retention, engagement, and relationship-management initiatives.
- Develop a strong understanding of customer needs, buying behavior, and market dynamics.
- Use customer insights and market intelligence to improve sales strategies.
- Identify opportunities to improve customer experience and lifetime value.

Cross-Functional Collaboration
- Work closely with Marketing, Product, Operations, and Customer Success teams.
- Align sales initiatives with product launches, marketing campaigns, and business priorities.
- Collaborate with senior leadership on business strategy and growth initiatives.

Reporting & • Leadership
- Present regular sales performance reports and business reviews to senior leadership.
- Provide actionable insights and strategic recommendations based on sales data.
- Take ownership of sales performance, revenue targets, and overall business outcomes.

Required Qualifications
- Bachelor's degree in Business Administration, Marketing, Sales, or a related field.




- MBA or equivalent postgraduate qualification is preferred.
- 8–12 years of overall sales experience, with at least 5 years in a senior sales leadership role.
- Proven experience managing large-scale B2C sales organizations.
- Strong and consistent track record of achieving revenue and business-growth targets.
- Experience in consumer technology, electronics, IT hardware, retail, consumer durables, or similar high-volume consumer industries.
- Strong experience in sales strategy, business planning, forecasting, and performance management.
- Experience managing large sales teams across multiple regions is preferred.

Key Skills
- B2C Sales Leadership
- Sales Strategy & • Business Development

- Revenue & • P&L; Management

- Sales Forecasting & • Budgeting

- Team Leadership & • People Management

- Customer Acquisition & • Retention

- Market Expansion
- Channel & • Distribution Management

- Sales Performance Management
- Data-Driven Decision Making
- Stakeholder Management
- Negotiation & • Communication

- Market & • Competitor Analysis

Preferred Candidate ProfileCandidates from organizations such as Dell, HP, Lenovo, or comparable large-scale consumer technology, electronics, retail, or consumer-durable companies will be preferred, particularly those who have managed high-volume B2C sales operations and large regional or national sales teams. Success MeasuresThe successful candidate will be expected to demonstrate measurable impact in:

- Revenue and sales target achievement
- Market share and business growth
- Customer acquisition and retention
- Sales team productivity and performance
- Expansion into recent markets and customer segments
- Sales process and operational efficiency
- Overall profitability and sustainable business growth

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📌 Sales LeadC (Bengaluru)
🏢 Vtricks Technologies
📍 Bengaluru