JOB DESCRIPTIONSALES HEAD – HOME APPLIANCES & KITCHEN APPLIANCESPosition Details

Job Title: Sales Head – Home Appliances & Kitchen Appliances

Department: Sales & Marketing

Industry: Home Appliances / Kitchen Appliances / Consumer Durables

Experience: 8–15 Years

Qualification: Graduate / MBA (Sales & Marketing preferred)

Employment Type: Full-Time

Reporting To: Managing Director / Director

Location: Sector 132 Noida

HR- (phone hidden)

- JOB SUMMARY

We are looking for an experienced and dynamic Sales Head – Home Appliances & Kitchen Appliances to lead the company's sales function and drive revenue growth across General Trade, Modern Trade, Distributors, Dealers, Retailers, E-Commerce, Institutional and B2B channels.

The Sales Head will be responsible for developing and executing the overall sales strategy, achieving revenue and profitability targets, expanding the distribution network, managing key accounts, strengthening dealer relationships, launching new products and leading the sales team.

The ideal candidate should have strong experience in Home Appliances, Kitchen Appliances, Consumer Durables, Electrical Appliances or related industries, with a proven track record of building distribution networks and achieving sales targets.

- KEY RESPONSIBILITIESA. Sales Strategy & Business Planning

- Develop and implement the company's overall sales strategy.
- Prepare annual, quarterly and monthly sales plans.
- Set sales targets for regions, territories, channels, products and sales personnel.
- Develop strategies for revenue growth and market expansion.
- Identify new markets, territories and business opportunities.
- Monitor market trends, customer requirements and competitor activities.
- Develop channel-specific sales strategies.
- Ensure achievement of sales, revenue and profitability targets.

B. Distribution Network Development
- Develop and expand the company's Distributor, Dealer and Retailer network.
- Appoint suitable distributors and dealers in new markets.
- Develop territory-wise distribution plans.
- Monitor distributor performance and business potential.
- Improve product availability and market coverage.
- Develop secondary and tertiary sales through channel partners.
- Maintain healthy relationships with distributors and dealers.
- Ensure optimum inventory levels at distributor locations.
- Identify underperforming territories and implement corrective actions.

C. General Trade & Retail Sales
- Drive sales through General Trade and retail channels.
- Expand retail outlet coverage.
- Develop beat plans and territory-wise sales strategies.
- Monitor primary and secondary sales.
- Ensure regular market visits by sales teams.
- Improve product visibility and merchandising at retail outlets.
- Monitor dealer and retailer stock levels.
- Ensure proper implementation of schemes and promotional activities.

D. Modern Trade
- Develop and manage relationships with major Contemporary Trade customers.
- Negotiate commercial terms, margins, schemes and promotional plans.
- Coordinate product placement and visibility.
- Monitor Modern Trade sales and profitability.
- Develop strategies for increasing shelf presence and market share.
- Coordinate with key accounts for new product launches and promotional campaigns.

E. E-Commerce & Online Sales
- Coordinate with the E-Commerce team for online sales growth.
- Develop strategies for Amazon, Flipkart, D2C and other online channels.
- Monitor online sales performance and product availability.
- Coordinate pricing and promotional strategies.
- Ensure proper alignment between offline and online pricing.
- Support online product launches and promotional campaigns.




- Monitor marketplace competition and pricing.

F. Institutional & B2B Sales
- Develop institutional and B2B sales opportunities.
- Identify potential corporate and institutional customers.
- Build relationships with:
- Hotels
- Restaurants
- Caterers
- Hospitals
- Educational Institutions
- Government Organizations
- Corporate Houses
- Builders / Real Estate Companies
- Kitchen Equipment Dealers
- Develop customized commercial proposals.
- Negotiate pricing, payment terms and contracts.
- Ensure timely execution of institutional orders.

3. PRODUCT & CATEGORY MANAGEMENT The Sales Head will be responsible for developing sales strategies for products such as:
- Mixer Grinders
- Juicers
- Electric Kettles
- Induction Cooktops
- Air Fryers
- Electric Choppers
- Gas Stoves
- Kitchen Chimneys
- Gas Hobs
- Room Heaters
- Irons
- Other Home & Kitchen Appliances

Responsibilities include:
- Analyse product-wise sales performance.
- Identify high- and low-performing SKUs.
- Recommend product portfolio changes.
- Provide market feedback to Product Development.
- Support new product development and launches.
- Develop product-wise sales targets.

4. TEAM MANAGEMENT
- Lead and manage the complete sales organization.
- Recruit, train and develop sales personnel.
- Define KRAs and KPIs for the sales team.
- Set individual and territory-wise targets.
- Conduct regular performance reviews.
- Develop incentive and performance plans.
- Motivate the sales team to achieve targets.
- Conduct regular sales meetings.
- Improve productivity and market coverage.
- Identify training and development requirements.

Possible Sales Team Structure
- National Sales Manager
- Regional Sales Managers
- Area Sales Managers
- Territory Sales Officers
- Sales Executives
- Business Development Executives
- Distributor Sales Representatives

5. TARGET & REVENUE MANAGEMENT
- Own monthly, quarterly and annual sales targets.
- Monitor achievement against targets.
- Prepare sales forecasts.
- Analyse sales gaps and develop action plans.
- Monitor region-wise and channel-wise performance.
- Improve sales productivity.
- Maintain healthy sales pipelines.
- Ensure profitable sales growth.
- Monitor gross margin and contribution by channel/product.

6. DEALER & DISTRIBUTOR MANAGEMENT
- Develop long-term relationships with channel partners.
- Negotiate commercial terms with distributors and dealers.
- Establish distributor appointment policies.
- Monitor distributor ROI and business performance.
- Resolve channel conflicts.
- Ensure timely payment collection.
- Monitor credit limits and outstanding payments.
- Develop distributor incentive schemes.
- Ensure proper implementation of company policies.

7. PRICING & SCHEME MANAGEMENT
- Develop pricing strategies in coordination with management.
- Monitor competitor pricing.
- Recommend MRP and dealer/distributor pricing.
- Develop sales schemes and incentive programs.
- Control excessive discounting.
- Monitor channel margins.
- Ensure profitability while achieving volume targets.
- Evaluate the ROI of promotional schemes.

8. MARKET & COMPETITOR ANALYSIS

Regularly monitor competitors such as:

- Product range
- Product features
- Pricing
- Dealer margins
- Distributor schemes
- Advertising
- Promotions




- Market coverage
- New product launches
- Customer feedback

Prepare market intelligence reports and provide recommendations to senior management.
- SALES REPORTING & MIS

Ensure timely preparation and review of:

- Daily Sales Report
- Monthly Sales Report
- Region-wise Sales Report
- Channel-wise Sales Report
- Product-wise Sales Report
- Distributor-wise Sales Report
- Target vs Achievement Report
- Sales Forecast
- Primary & Secondary Sales Report
- Outstanding Report
- Inventory Report
- Competitor Analysis
- New Product Performance Report

Present business performance and strategic recommendations to senior management.
- KEY PERFORMANCE INDICATORS (KPIs)

The Sales Head will be evaluated on:

Revenue & Sales

- Monthly sales achievement
- Annual revenue growth
- Target achievement %
- Region-wise sales growth
- Product-wise sales growth
- Channel-wise sales growth

Distribution
- Number of active distributors
- Number of active dealers
- Retail outlet coverage
- New territory development
- Distributor productivity

Profitability
- Gross margin
- Contribution margin
- Channel profitability
- Scheme/discount control

Market Development
- Market share
- New market penetration
- New customer acquisition
- Product launch performance

Team Performance
- Sales team productivity
- Target achievement by team members
- Employee retention
- Sales-force effectiveness

Financial Discipline
- Collection efficiency
- Outstanding control
- Credit-limit compliance
- Inventory turnover

12. QUALIFICATIONEducational Qualification
- Bachelor's degree in Business Administration, Commerce, Marketing or related field.
- MBA in Sales & Marketing / Business Management preferred.

13. EXPERIENCE

8–15 years of total sales experience, preferably with substantial experience in:

- Home Appliances
- Kitchen Appliances
- Consumer Durables
- Electrical Appliances
- Consumer Electronics
- Small Domestic Appliances
- FMCG / Durable Consumer Products

The candidate should have strong experience in distribution-led sales and dealer/channel management.

- REQUIRED SKILLSSales Skills

- Distribution management
- Dealer management
- Channel sales
- B2B sales
- Institutional sales
- Modern Trade
- Retail sales
- Key Account Management
- Business development
- Negotiation

Management Skills
- Team leadership
- Target management
- Sales forecasting
- Strategic planning
- Performance management
- Conflict resolution
- Decision-making

Analytical Skills
- Sales MIS
- Excel
- Sales forecasting
- Market analysis
- Competitor analysis
- Profitability analysis
- Business planning

Position: Sales Head

Industry: Home Appliances & Kitchen Appliances

Experience: 8–15 Years

Qualification: Graduate / MBA Preferred

Core Expertise: Channel Sales, Distribution, Dealer Management, Retail, Modern Trade, B2B, Institutional Sales, Team Management and Business Development

Geographical Responsibility: Pan India / Assigned Region

Reporting: Managing Director / Director

Primary Objective: Achieve profitable revenue growth by expanding distribution, strengthening channel relationships, developing new markets and leading the sales organization.

Preferred Candidate A proven sales leader with strong experience in Home Appliances / Kitchen Appliances / Consumer Durables, capable of independently managing a large sales team and distributor/dealer network and delivering consistent revenue and market-share growth.

Pay: ₹150,000.00 - ₹250,000.00 per month

Benefits

- Cell phone reimbursement

Experience:
- Kitchen appliances: 5 years (Required)
- Home appliances: 10 years (Required)

Work Location: In person

📌 Sales Head (Noida)
🏢 Vansh Industries
📍 Noida