Sales & Operations Manager Liquor / Alcobev / IMFL Distribution

Industry: Liquor Wholesale / Alcoholic Beverages / IMFL / Alcobev Distribution

Location: Mumbai / Thane / Raigad

Experience: 6 to 15+ Years

Qualification: Graduate / MBA in Sales, Marketing, Business Management or Operations preferred

Urgent hiring

Job Overview

We are looking for an experienced Sales & Operations Manager to lead business growth and operational excellence across our liquor wholesale and beverage distribution business.

The role will have end-to-end responsibility for Sales, Distribution, Business Development, Collections, Customer Management, Team Performance, Market Expansion, Inventory, Logistics, Operations and Profitability.

The ideal candidate should have robust experience in Liquor / IMFL / Alcobev / FMCG distribution or wholesale, with a proven track record of managing sales teams, customer networks, collections and business performance.

Key Responsibilities

Sales & Business Development

- Drive overall sales, revenue, volume, NSV and profitability targets.
- Develop and execute annual, quarterly and monthly sales plans.
- Drive market expansion, distribution growth, outlet coverage and brand development.
- Identify new markets, customers, channels and business opportunities.
- Monitor territory-wise and team-wise sales performance and take corrective actions.

Sales Team Management

- Lead, manage and motivate the Sales Team to achieve business objectives.
- Set sales targets, KPIs and performance parameters for the team.
- Conduct regular performance reviews and ensure achievement of sales targets.
- Train, coach and develop sales team members to improve productivity and market execution.
- Strengthen field sales discipline and market coverage.

Customer & Channel Management

- Manage relationships with wholesalers, retailers, permit rooms, hotels, institutions, key accounts and other trade partners.




- Develop and strengthen the distribution network.
- Monitor customer sales, stock, collections, credit exposure and profitability.
- Ensure effective implementation of pricing, schemes, promotions and brand initiatives.
- Maintain strong relationships with key customers and business partners.

Collection & Commercial Management

- Drive timely sales collections and receivables.
- Monitor outstanding payments, ageing and customer credit exposure.
- Coordinate with Finance to control overdue receivables.
- Ensure strong commercial discipline across the sales team and customer network.
- Balance sales growth with collections, credit control and profitability.

Operations Management

- Coordinate with Sales, Billing, Warehouse, Logistics, Supply Chain and Finance for smooth business operations.
- Ensure timely order processing, billing, dispatch and delivery.
- Monitor stock availability, inventory movement, ageing and slow-moving products.
- Identify operational gaps and implement process improvements.
- Improve TAT, operational efficiency and customer service levels.

Market Development & Business Expansion

- Conduct regular market visits and gather market intelligence, competitor information and customer feedback.
- Identify market gaps, new outlets, new territories and business opportunities.
- Support new product and brand launches and ensure effective market execution.
- Monitor competitor pricing, schemes, distribution and market activities.

MIS, Planning & Profitability

- Review Sales, Collection, Stock, Inventory and Operations MIS regularly.




- Prepare sales forecasts, business plans and performance reports for management.
- Monitor key business indicators and implement corrective actions.
- Drive NSV, Gross Profit and overall profitability.
- Ensure the right balance between sales growth, collections, inventory and margins.

Candidate Profile

- 6 to15+ years of relevant experience in Sales / Distribution / Business Development / Sales & Operations.
- Experience in Liquor, IMFL, Alcobev, Alcoholic Beverages, FMCG or Beverage Distribution will be strongly preferred.
- Proven experience in wholesale distribution and channel sales.
- Experience managing sales teams and customer/distributor networks.
- Strong understanding of sales planning, distribution, market expansion and revenue growth.
- Strong experience in collections, credit control and commercial management.
- Experience in inventory, logistics and operational coordination will be an advantage.
- Knowledge of Mumbai, Thane, Navi Mumbai, Raigad and surrounding markets will be preferred.
- Strong leadership, negotiation, commercial acumen, decision-making and relationship management skills.
- Proven track record of achieving sales, collection and profitability targets.

Key Performance Areas Sales Growth | Revenue Growth | Collections | Distribution Expansion | Market Expansion | Team Productivity | Customer Management | Inventory Management | Operational Efficiency | NSV | Gross Profit | Profitability

Compensation

Attractive Salary + Performance-Based Incentives

Why Join Us?

This is a leadership opportunity with end-to-end responsibility for Sales & Operations, providing the opportunity to directly contribute to business growth, market expansion, distribution development and profitability within a growing liquor wholesale and beverage distribution business.

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📌 Sales Head (Mumbai)
🏢 Radha Wines
📍 Mumbai