– Sales & Marketing ExecutivePosition

Sales & Marketing Executive – Foundry Raw Materials

Location

Gujrat region, Kolkata, West Bengal

Experience

2–5 years

Employment Type

Full-time | Field Sales

Industry

Foundry | Steel | Metallurgy | Refractory | Industrial Raw Materials

About VAMA

VAMA – Vedanta Allied Minerals & Alloys is a growing supplier of raw materials, alloys, refractory materials and consumables for the foundry, steel and metallurgical industries.

We are looking for an energetic and result-oriented Sales & Marketing Executive to develop the Kolkata and Eastern India market and build long-term relationships with foundries, steel manufacturers, refractory companies, engineering industries and industrial buyers.

Job Purpose The candidate will be responsible for developing new customers, managing existing customers and selling the complete VAMA product portfolio.

The ideal candidate should be comfortable with cold calling, plant visits, technical discussions, product trials, quotations, negotiation and closing orders.

This is a target-oriented field sales position requiring regular travel and direct interaction with Foundry Owners, Plant Heads, Purchase Managers, Production Managers, Metallurgists and Quality Managers.

Key Responsibilities1.

New Customer

Development

Identify and develop new customers in the Kolkata and Eastern India market.

Develop a database of foundries, steel plants, ferro-alloy manufacturers, refractory companies and industrial consumers.

Conduct regular cold calling, email outreach, WhatsApp communication and customer visits.

Generate qualified leads and convert them into active customers.

Develop new accounts from zero to first order and subsequently recurring business.

- Foundry & Industrial Sales

Develop business with

Grey Iron Foundries

Ductile Iron Foundries

Steel Foundries

Non-Ferrous Foundries

Auto Component Foundries

Engineering Foundries

Steel Plants

Ferro Alloy Manufacturers

Refractory Manufacturers

Industrial Manufacturers

Traders and Distributors

- VAMA Product Sales The candidate will be responsible for selling the complete VAMA product portfolio, including, as applicable:

Foundry Raw Materials

Foundry Coal Dust

Lustrous Carbon

Foundry Sleeves

Foundry additives

Foundry chemicals

Pig Iron, MS Scrap

Foundry Coke

Metallurgical raw materials

Ferro Alloys & Metallurgical Materials

Ferro Silicon

Ferro Manganese

Silicon Carbide

Inoculants

Nodularisers

Other ferro alloys and master alloys

Refractory Materials

Refractory Castables

Ramming Mass

Refractory Bricks

Refractory minerals

Refractory consumables

Foundry sleeves and related products

Other VAMA Products

Manganese Oxide

Manganese Dioxide

Industrial minerals





Other products introduced by VAMA The candidate should be willing to learn the technical application, specifications and commercial aspects of the complete product range.

4.

Customer

Visits & Product Trials

Regularly visit customer plants and understand their manufacturing processes.

Identify the customer's current raw-material suppliers and consumption patterns.

Understand technical requirements and recommend suitable VAMA products.

Coordinate product samples and trials with the customer.

Follow up on trial results and convert successful trials into commercial orders.

Collect customer feedback regarding quality, performance, packaging and delivery.

For foundry products, the candidate should be comfortable interacting with production and metallurgical teams, not only purchase departments. This is particularly important because technical trials and process performance often influence foundry-material purchasing decisions.

- Sales & Revenue Responsibilities

Achieve monthly, quarterly and annual sales targets.

Prepare quotations and negotiate prices within approved margins.

Follow up on quotations and pending orders.

Convert enquiries into orders.

Develop recurring monthly business from customers.

Increase the number of active customers in the assigned territory.

Identify opportunities for cross-selling multiple VAMA products to the same customer.

Example

A customer purchasing

Coal Dust should also be evaluated for:

Lustrous Carbon → Bentonite → FeSi → SiC → Inoculant → Sleeves → Refractory Materials → Pig Iron The objective is to develop VAMA as a complete foundry raw-material partner, rather than selling only one product.

6.

Market

Intelligence The candidate will continuously track:

Competitor products

Competitor pricing

New customers

Customer consumption

Market demand

Raw-material prices

New foundries and plants

Customer supplier changes

Product quality feedback

Regional market trends

Maintain accurate customer and competitor information in CRM/Excel.

7.

Relationship

Management

Build strong relationships with

Foundry Owners

Directors

Plant Heads

Purchase Managers

Procurement Heads

Foundry Managers

Production Managers

Metallurgists

Quality Managers The candidate should develop long-term relationships rather than focus only on one-time transactions.

Candidate RequirementsMandatory





2–5 years of B2B industrial sales experience.

Experience in foundry, steel, metallurgy, refractory, ferro alloys, industrial chemicals or related industries preferred.

Strong field-sales and business-development capability.

Willingness to travel extensively within the assigned territory.

Strong communication and negotiation skills.

Ability to independently generate leads and develop customers.

Comfortable with cold calling and customer visits.

Ability to prepare quotations and follow up until order closure.

Basic knowledge of MS Excel, email and CRM/ERP systems.

Strong target-oriented attitude.

Current Kolkata industrial-sales postings also commonly seek candidates with foundry/steel/iron/metal exposure, B2B sales experience, relationship-building ability, negotiation skills and CRM/pipeline discipline.

Preferred Candidate

Preference will be given to candidates who have experience selling:

Foundry consumables

Ferro alloys

Refractory materials

Pig iron

Foundry chemicals

Metallurgical products

Industrial minerals

Steel raw materials

Candidates having an existing network among Kolkata/Haldia/Howrah/Durgapur/Asansol/Burdwan/Jamshedpur foundries and industrial customers will be strongly preferred.

Key Performance Indicators – KPIs The candidate will be evaluated on:

New customers acquired

Monthly sales revenue

Gross margin generated

Number of customer visits

Qualified leads generated

Product trials conducted

Trial-to-order conversion

Repeat orders

Number of active customers

Collection/payment follow-up

Cross-selling of VAMA products

Market intelligence and competitor reporting

What We Expect From You

We are looking for someone who is:

Hungry for sales • Strong communicator • Field-oriented • Technically curious • Target-driven • Good negotiator • Relationship builder • Self-motivated The candidate should be comfortable hearing "No", making repeated follow-ups, visiting factories and converting prospects into long-term customers.

Why Join VAMA?

Prospect to build and lead the Kolkata market.

Exposure to the complete foundry and metallurgical raw-material industry.

Opportunity to work with foundries, steel plants and industrial manufacturers.

Performance-based career growth.

Incentives linked to business performance.

Opportunity to develop into Regional Sales Manager / Territory Head as the business expands.

Apply

Interested candidates may share their updated CV with:

VAMA – Vedanta Allied Minerals & Alloys

Position: Sales & Marketing Executive – Kolkata and Gujrat region

Experience: 2–5 Years

Location: Kolkata, Gujrat

Industry: Foundry / Steel / Metallurgy / Refractory / Industrial Raw Materials

📌 Sales And Marketing Professional (Navi Mumbai)
🏢 Vedanta Allied Minerals and Alloys
📍 Navi Mumbai