The Sales Engineer is responsible for driving business growth by acquiring new customers, developing strong relationships with existing clients, providing technical sales support, identifying market opportunities, and achieving assigned sales targets. The role requires a combination of technical knowledge, commercial acumen, and excellent customer relationship management skills.

Key Responsibilities

1. Customer Acquisition

- Generate new business opportunities through cold calling, referrals, networking, digital platforms, and customer visits.
- Identify and qualify prospective customers based on business potential, application requirements, budget, and decision-making authority.
- Conduct technical product presentations, demonstrations, and commercial discussions.
- Prepare quotations, negotiate commercial terms, and convert enquiries into confirmed orders.
- Achieve monthly and annual customer acquisition targets.

2. Client Relationship Management

- Build and maintain long-term relationships with existing customers.
- Understand customer applications, challenges, and future requirements to offer suitable solutions.
- Conduct regular customer visits and follow-ups to improve customer satisfaction.
- Resolve customer concerns by coordinating with internal departments.
- Generate repeat business and increase customer retention.

3. Market & Product Intelligence

- Maintain in-depth knowledge of the company's instrumentation, automation, and control system products.




- Monitor industry trends, competitor activities, pricing, and new technologies.
- Identify current market segments and business opportunities.
- Provide customer feedback to management for product improvements and new product development.
- Support customers in selecting the appropriate technical solution.

4. Revenue Generation & Sales Pipeline Management

- Manage the complete sales cycle from enquiry generation to order closure.
- Maintain an updated sales pipeline using CRM software.
- Prepare sales forecasts, opportunity reports, and weekly/monthly sales reports.
- Prioritize high-value opportunities and ensure timely follow-up.
- Meet assigned sales targets, gross margin objectives, and collection targets.

5. Team Collaboration

- Coordinate with Marketing, Product Management, Customer Support, Stores, and Finance for smooth execution of customer requirements.
- Share market intelligence, customer feedback, and competitive information with internal teams.
- Participate in sales meetings, product training, and strategy discussions.
- Support and mentor junior team members whenever required.

6. Professional Development

- Continuously improve product knowledge, technical expertise, and sales skills.
- Attend product training, seminars, exhibitions, and industry events.
- Demonstrate ownership, accountability, and a customer-centric approach.
- Identify opportunities for self-development and career growth.

📌 Sales And Marketing Executive (Nashik)
🏢 Contech Integrated Automation Solutions
📍 Nashik