About CashKaro Group CashKaro is India's largest cashback app, helping 25M+ users earn real cashback across 1,500+ brands like Amazon, Flipkart, and Myntra. Founded in 2013 by Rohan and Swati Bhargava, CashKaro drives ₹10,000 Cr in annual GMV, has scaled to ₹600 Cr in revenue (70%+ growth in FY26), and raised ₹250 Cr+ in funding. Sister platforms EarnKaro (India's #1 affiliate marketing platform) and BankKaro (credit cards, loans, financial products) complete the group. The Role

-Own retention as a system across WhatsApp, RCS, SMS, Push, Email and In-App. You'll redesign how CleverTap is used at CashKaro — every journey, liquid tag, catalog and A/B test. Code your own dashboards, prompt agents for design and copy, and ship fast. What You'll Own

Lifecycle & journey automation: Design, build and optimize CleverTap journeys across onboarding, activation, first-purchase, cross-category, dormancy and winback. Every journey has a hypothesis, control group, and P&L.;

Segmentation & personalization: Build the segmentation model powering the CRM stack — behavioral cohorts, RFM tiers, category affinity, price sensitivity, store LAL. Own the definitions, SQL, and sync into CleverTap.

Growth-hacks, gamification & loyalty: Streaks, spin-the-wheel, tiers, missions, milestone rewards, referral loops, viral mechanics, reactivation programs, loyalty schemes, category launches.

Channel strategy — all six: WhatsApp, RCS, SMS, Push, Email, In-App. Know the unit economics, fatigue thresholds, and deliverability of each.

Experimentation engine: Run A/B tests across segments, channels, creatives, offers, send-times and journey branches with hold-outs and statistical rigor.

AI-native marketing operations: Use Claude Code, Cursor, Codex and agentic tooling for automated creative, copy variants, dashboards and data pulls.





Homepage & app CRO (good to have): Block-level performance, stacking logic, TG-vs-CG measurement, banner strategy.

Cross-functional execution: Push, pull, unblock and follow up with data, design, tech, product and ops daily.

Skill

Stack

Retention platform: CleverTap (or equivalent) at depth — journeys with branch logic, liquid tags, dynamic variables, catalogs, deep-links, event schemas.

Data & analytics: SQL (joins, windows, CTEs), advanced Excel, comfort with BigQuery/Redshift/Firebase. Build data models, not just consume them.

AI fluency: Agent-native.

Claude

Code, Cursor, Codex as default. Prompting as a craft. Built at least one internal tool with AI in the loop.

Channels: All six, native — WhatsApp (templates, HSM, opt-ins), RCS (carousels, rich cards, fallback), SMS (DLT, cost math), Push/Email/In-App.

Experimentation: A/B testing across segment, channel, content, timing, offer. Hold-outs, control groups, incrementality, statistical significance. Non-Negotiables (all five)

You've worked at a B2C consumer app company (ecommerce, fintech, food, travel, quick-commerce, cashback, gaming, social) — not SaaS, B2B, or agency.

You come from a tech background You've launched multiple growth-hacks & retention campaigns end-to-end — plural, different types.

2–6 years of experience, but deep — compounded fast, not the same scope for 3 years.





You are a hustler — take on new categories unprompted, default to "I'll figure it out," over-communicate, push cross-functional teams.

Extra

Credit

Homepage / app CRO ownership Solid copy/content instincts Category or vertical zero-to-one GTM.

Why Join

CashKaro? We've built CashKaro on a simple belief: great work happens when great people feel genuinely valued. Here's what that looks like in practice: Real Ownership, Real Impact – You're not a cog in a machine. At CashKaro, you work directly on products and decisions that move the needle for a platform used by millions of Indians every day.

Innovation Driven

Culture – No unnecessary layers, no committee lags. We move fast, back good ideas, and give people the space to build, experiment, and grow. Learning & Development – Structured L&D; programs, cross-functional exposure, and a team that believes your growth is the company's growth.

Wealth

Creation – ESOPs awarded to many team members, because when CashKaro wins, the people who built it should win too. Food, Sorted – Daily lunch and snacks in office. One less thing to worry about.

Benefits That Actually Matter – Comprehensive medical insurance, Flexible Benefits Plan with tax benefits, wellness initiatives, and a workplace designed to support you - professionally and personally.

We Celebrate

Everything – Festivals, birthdays, work anniversaries, life milestones. If it matters to you, it matters to us. Community, Not Just Colleagues – Team events, outings, dinner meetups, and the kind of in-office culture where people actually like showing up. Diverse by Design – We believe the best ideas come from the most varied rooms. Different backgrounds, different perspectives - that's not a policy, that's how we operate.

📌 Retention Marketing Manager (Gurugram)
🏢 CashKaro.com
📍 Gurugram