Synergy HPL Solutions LLP is hiring for one of its reputed HPL Manufacturing client for the position of Regional Sales Manager for the South Region.

About the Job- As a Regional Sales Manager you will be responsible for driving revenue growth and expanding the dealer and distributor network across your assigned region. This role involves building and maintaining strong relationships with dealers and key stakeholders, ensuring product availability, driving market share growth and leading a team of sales executives. Major functions in this role will be-

Channel and Dealer Management- Develop and manage a strong network of dealers, distributors and super stockists to maximize regional reach. Drive primary and secondary sales, ensure optimal stock levels and resolve channel or pricing issues efficiently.

Network Expansion and Market Development- Identify new market opportunities and onboard dealers in untapped areas. Strengthen market presence through competitive analysis, dealer activation and execution of trade promotions, dealer meets and incentive programs.

Team Leadership and Coaching- Recruit, onboard and Develop Area Sales Managers and Executives to drive high performance. Set explicit KPIs (Key performance Indicators) and regularly review dealer-wise sales performance. Conduct field training with sales representatives to strengthen negotiation and closing skills.

Operations and Reporting- Monitor regional sales performance, prepare forecasts and share insights with senior management while monitoring dealer loyalty programs and coordinating benefit execution with internal teams. Oversee collections, credit control and dealer program execution to ensure smooth business operations.





Responsibilities and Expectations- This job will entail following responsibilities and expectations-

1. Achieve regional revenue targets across both primary and secondary sales channels.
2. Drive expansion of the sales network by adding and activating new dealers.
3. Ensure profitability and healthy turnover across the sales network.
4. Maximize market coverage by increasing town and outlet penetration within the assigned region.
5. Maintain strong financial discipline by ensuring timely collections and controlling outstanding payments (DSO).

Qualifications-

- 7-10 years of experience in sales management and leadership, with a proven track record preferably in industries such as High Pressure Laminates (HPL), Paints, Plywood, Hardware, Tiles and Ceramics.
- MBA in Sales and Marketing preferred.
- Strong analytical skills with the ability to interpret market trends, sales data, and dealer performance; proficiency in MS Excel required.
- Demonstrated experience in leading, managing, and training field sales teams.
- Willingness to travel extensively (25% - 50%+) within the assigned region.
- Excellent interpersonal and negotiation skills with the ability to build and manage strong B2B relationships.

Interview Process- The selection process will include multiple rounds, starting with telephonic or video interviews. The final round will be conducted with the management team and will require the candidate to be physically present in Delhi. Job Type: Full-time, Permanent

Schedule: Day shift

Compensation & Benefits: Performance-based incentives / yearly bonus

Education: Bachelors degree required; MBA in Sales & Marketing preferred

Experience: 7-10 years in channel/dealer sales or related fields

Language: English (preferred)

Work Mode: Remote (with Market Visits)

📌 Regional Sales Manager (New Delhi)
🏢 Synergy Hpl Solutions
📍 New Delhi