Role Overview To lead and grow government business across the region, managing a team of Account Managers handling Ministries and PSUs. This role owns regional revenue, strategic planning, client relationships at a senior level, and team performance, while driving cutting-edge media-led solutions beyond regular ad sales.

Key Responsibilities

Sales Leadership

- Own regional government sales revenue across Ministries, and government bodies.
- Set monthly, quarterly, and annual targets for the region and ensure achievement through effective planning and execution.
- Build and maintain senior-level relationships with key government stakeholders and decision-makers.
- Review pipelines, forecasts, and performance of the Account Managers on a regular basis.

Team Management

- Lead, mentor, and performance-manage a team of Government Sales Account Managers.
- Provide strategic direction, sales guidance, and on-ground support during critical client engagements.
- Ensure strong sales hygiene, reporting discipline,



and capability building within the team.

Business Development

- Drive new opportunities and incremental revenue through special features, supplements, and integrated media solutions for government clients.
- Identify regional growth opportunities, new departments, and untapped government accounts.
- Collaborate with internal teams (Programming, Marketing, Creative, Operations) to deliver customized solutions.

Ensuring time bound payment of campaign

Innovation & Brand Solutions

- Conceptualize and execute innovative campaigns, seminars, and special projects to enhance brand visibility for government clients.
- Move beyond regular ad-sales to impact-driven, awareness-led media initiatives aligned with government objectives.
- Act as a thought partner to clients on effective use of media for public communication.

📌 Regional Head – Government Sales (Chennai)
🏢 Mirchi
📍 Chennai