About us: Twain Communications is a creative communications firm working with luxury, lifestyle, fashion, beauty and hospitality brands. We specialise in PR, media relations, brand partnerships, influencer outreach and event-led visibility. We’re strategic, hands-on and focused on placing the right stories, in the right spaces

Location: Mumbai (Bombay-based)

Work Model: Onsite

Working Days: Monday to Friday

Timings: 10:00 AM – 6:00 PM

Experience: 4+ years

Budget: 12–13 LPA (depending on experience & network)

We are looking for a Public Relations Manager with a strong luxury lifestyle, beauty, fashion or hospitality background, who understands how up-to-date PR intersects with marketing, content, partnerships, and brand storytelling. This role is for someone who understands modern PR, can own clients end-to-end, and consistently deliver visibility and coverage.

Key Responsibilities

You will be expected to independently manage multiple luxury clients while maintaining a high standard of communication, strategy, and execution.

- Leading day-to-day client servicing across luxury, lifestyle, beauty, fashion, hospitality and allied categories
- Developing pitch notes, story angles, press releases, brand narratives and talking points
- Executing daily pitching across print, digital, broadcast and new-age platforms
- Building and maintaining strong media relationships with editors, journalists, stylists and content creators




- Media mapping aligned to each client’s positioning and objectives
- Securing consistent, high-quality coverage results and tracking outcomes
- Strategising brand collaborations, partnerships and visibility moments in line with marketing goals
- Liaising directly with press for interviews, features, event coverage and exclusives
- Supporting and executing brand events, launches, shoots and experiential moments
- Working closely with internal teams to ensure messaging, timing and positioning are aligned
- Representing clients and the agency professionally at meetings, events and industry interactions

Required Profile

- From a PR / media agency background
- 4+ years of relevant experience in luxury lifestyle, beauty, fashion, hospitality, wellness or premium consumer brands
- Has a strong, active media network in Mumbai across print, digital, fashion, lifestyle and culture
- Clearly understands brand collaborations, partnerships and integrated marketing strategies
- Confident writing and editing press releases, pitch notes and strategic angles
- Well-presented, articulate and polished - comfortable dealing with senior media and luxury clients
- Can work independently, manage pressure and handle multiple accounts seamlessly
- Is proactive, detail-oriented and has a strong instinct for what makes a story newsworthy

📌 Public Relations Manager (India)
🏢 Twain Communications
📍 India