? Location: Bangalore | 5 days WFO

? Experience: 5 Years

? Company: Seed stage AI startup

? Market: VC funded, deep tech startup – AI Infrastructure for Embedded Systems

? CTC: 30-60 LPA (Negotiable for great candidates)

Four areas of ownership

01 Brand

Own Company’s identity, positioning, and messaging. Set the standards the company follows across every touchpoint.

02 Go-to-market

Drive GTM across automotive, semiconductor, telecom, and defense. Own marketing from first touch to sales handoff.

03 Team & agencies

Hire and lead a team of 4. Manage external creative, PR, and digital agencies. Own the budget and output quality.

04 Events & ecosystem

Build presence at Embedded World, NASSCOM DeepTech,. Own co-marketing with cloud partners, IP vendors.

Key Responsibilities

1. Brand & positioning

- Own The company brand visual language, tone, and messaging across all touchpoints.
- Make complex technical capabilities clear and compelling for buyers, integrators, and investors.
- Enforce brand consistency across decks, website, collateral, and events.
- Define The company category narrative in sovereign AI for regulated industries.

2. Enterprise & product marketing

- Own GTM for automotive OEMs, semiconductor fabs, telecom operators, and defence integrators.
- Build sales collateral: pitch decks, battle cards, case studies, demo scripts, ROI frameworks
- Work with CTO and product to define ICP, message-market fit, and launch plans for every new release.
- Ensure every product capability has a clear external narrative before it goes to market.

3. Team & leadership

- Hire and lead up to 4 across content, design, demand gen, and field marketing.
- Set OKRs, run weekly reviews, hold the team to pipeline and brand metrics.
- Decide what gets built in-house vs outsourced and govern quality across both.

4. Agency management

- Source, onboard, and manage creative, PR, digital, and content agencies.
- Own briefs, SLAs, quality reviews,



and all external marketing spend.

Events & partnerships

- Own the events calendar: AutoTech, Embedded World, IEEE,OEM developer days.
- Build co-marketing programmes with cloud providers, IP vendors
- Represent the company at conferences and run a speaker programme for the founding team.

5. Digital & content

- Own website, LinkedIn, and technical blog.
- Publish white papers, technical previews, and customer case studies that build credibility in the category.

Requirements

- 5 years in B2B marketing deep tech, developer tools, enterprise SaaS, or semiconductor/automotive software preferred.
- Have owned a marketing function, budget, or team not just contributed to one.
- Built a brand or GTM from scratch at a startup. Not inherited one.
- Managed agencies end-to-end. Know how to get output from lean budgets.
- Comfortable in technical conversations hardware abstraction, compliance workflows You don't write code; you keep up with engineers.
- Can write: one-pagers, white papers, board-ready reviews.
- Experience with 6–18 month enterprise sales cycles and the collateral that moves them.
- India-based. Willing to travel to customer sites, partner offices, and global events.

Good to have

- Senior marketing seat at a seed-to-Series A/B startup.
- Existing relationships in Indian automotive OEM, semiconductor, or defence.
- Familiarity with DRDO, MeitY, or government procurement.
- Alliance or co-marketing experience with global technology partners.

Why Join Us

- Full ownership of the brand with direct CEO access.
- No approval layers. Named enterprise accounts, live pilots converting to contracts. Real traction from day one.
- A technical team that treats marketing as a growth function, not a cost centre.
- Early and greenfield category sovereign AI for regulated engineering industries. You define the narrative.
- Equity in a capital-productive company heading toward Series A.
- Head to CMO inside the same company, with compounding equity to show for it.

📌 Product Marketing Manager (Bengaluru)
🏢 Soch Street
📍 Bengaluru