Company Description Prachar Craft is a growth-focused marketing partner dedicated to helping businesses scale through innovative strategies and sales excellence. Based in Bengaluru, the company provides integrated marketing solutions, from content creation to brand management, along with advanced digital marketing services such as SEO, PPC, and social media campaigns.

Prachar

Craft designs customized growth plans and targeted sales strategies to unlock new opportunities and maximize revenue for clients. The organization emphasizes long-term partnerships built on trust, transparency, and measurable results, offering rational strategies, real value, and trusted growth to businesses in a competitive market.

Role Description The Performance Marketing Specialist is a full time, on-site role based in Bengaluru, focused on driving measurable growth across digital channels. This role involves planning, executing, and optimizing performance marketing campaigns on platforms such as search, social media, and display networks. The specialist will monitor campaign performance, analyze data and market trends, manage budgets, and provide regular reports and insights to improve return on investment.

Day-to-day responsibilities include collaborating with marketing and sales teams, conducting A/B tests, refining audience targeting, and enhancing customer acquisition and retention strategies.



The role also requires staying updated on industry best practices and emerging tools to continually improve campaign effectiveness.

Qualifications

- Candidates should possess strong Communication and Customer Service skills to coordinate with internal teams and engage effectively with clients and stakeholders.
- Candidates should possess Marketing Strategy and Market Research skills to design data-informed campaigns, segment audiences, and identify new growth opportunities.
- Candidates should possess Sales-related skills to align performance marketing initiatives with revenue goals and support lead generation and conversion efforts.
- Candidates should ideally have experience with digital advertising platforms (e.g., Google Ads, Meta Ads), analytics tools (e.g., Google Analytics), and basic understanding of SEO and PPC.
- Relevant academic background in Marketing, Business, or a related field, along with prior experience in performance or digital marketing, is preferred.
- Strong analytical mindset, comfort with data-driven decision-making, and ability to work independently in a fast-paced, on-site environment.
- Experience in Google Ads & Meta Ads is compulsory

Pay: ₹20,000.00 - ₹40,000.00 per month

Benefits

- Paid time off

Work Location: In person

📌 Performance Marketing Specialist (Bengaluru)
🏢 Prachar craft
📍 Bengaluru