Location: Phase-8B, Mohali (On-site)

Experience Required: 3-4 years

Employment Type: Full-Time, Permanent

Shift: 6:00 AM – 3:00 PM

Interview Mode: Face-to-Face (F2F)

Immediate Joiners Preferred Job Overview

We are looking for a results-driven Performance Marketing Specialist with strong expertise in Google Ads and Meta Ads (Facebook & Instagram). The ideal candidate should have hands-on experience in planning, executing, optimizing, and scaling paid campaigns to generate high-quality leads and maximize ROI. Key Responsibilities

Plan, create, and manage campaigns across:

Google Ads (Search, Display, YouTube, Performance Max)

Meta Ads (Facebook & Instagram)

Perform keyword research, audience targeting, and competitor analysis

Optimize campaigns regularly for

CTR, CPC, CPA, ROAS

Conversion rate improvement

Set up and manage

Conversion tracking (Google Tag Manager, GA4, Meta Pixel)

Remarketing and retargeting campaigns

Analyze campaign performance and prepare weekly/monthly reports

Conduct A/B testing for ad creatives, copies, and landing pages

Work closely with design and content teams for ad creatives

Manage budgets efficiently and scale profitable campaigns

Stay updated with latest trends, algorithm changes, and ad policies Required Skills:-

Proven experience in





Google Ads (minimum 3–4 years)

Meta Ads Manager

Strong understanding of

Bidding strategies (Manual CPC, Max Conversions, tCPA, tROAS)

Audience segmentation & funnel strategy

Hands-on experience with:

Google Analytics (GA4)

Google Tag Manager

Conversion tracking & pixel setup

Ability to analyze data and make data-driven decisions

Good understanding of landing page optimization

Solid communication and reporting skills Preferred Qualifications

Bachelor’s degree in Marketing, Business Administration, Digital Marketing, Mass Communication, or a related field

Experience with SaaS / Lead Generation / Service-based businesses

Google Ads Certification

Experience in tools like

SEMrush / Ahrefs

AI Tools for Marketing

Basic knowledge of SEO & CRO Key Performance Indicators (KPIs)

Cost per Lead (CPL)

Return on Ad Spend (ROAS)

Conversion Rate

Click-Through Rate (CTR)

Lead Quality & Volume How to Apply

Interested candidates can share their updated resume along with their portfolio or case studies at [email protected].

Email Subject

Line

Application for Performance Marketing Specialist – [Your Name]

Contact-82880-19766

📌 Performance Marketing Specialist (India)
🏢 XTec Global
📍 India