Paid Media Google &

- Meta Ads

- Plan, execute, and optimize Google Ads campaigns (Search, Display, Performance Max, YouTube)

- Manage Meta Ads (Facebook &
- Instagram) campaigns across full funnel awareness to conversion

- Own campaign budgets, bidding strategies, A/B testing, and audience segmentation

- Deliver weekly and monthly performance reports with actionable insights

SEO &

- AI-Driven Content Marketing

- Drive organic traffic through on-page and off-page SEO strategies

- Leverage AI tools (ChatGPT, Gemini, Jasper, SurferSEO, etc.) to accelerate content creation and optimization

- Conduct keyword research, content gap analysis, and technical SEO audits

Answer Engine Optimization (AEO) &

- Generative Engine Optimization (GEO)

- Optimize content to appear in AI-generated answers (ChatGPT, Perplexity, Google SGE, Bing Copilot)

- Implement structured data, FAQ schema, and entity-based content strategies for AEO visibility

- Monitor and improve brand presence in generative search responses

- Stay updated on evolving GEO/AEO best practices and apply them proactively

US B2C Market Strategy

- Develop and execute campaigns specifically for US consumer audiences

- Understand US market seasonality, consumer behavior, and compliance requirements (TCPA, CAN-SPAM, etc.)

- Collaborate with copywriters and designers to create culturally relevant US-facing ad creative

Analytics &

- Reporting

- Track, analyze, and report on KPIs: CPL, CPA, ROAS, CTR, CVR, organic rankings

- Use Google Analytics 4, Search Console, Meta Business Suite, and third-party tools for data-driven decisions

- Identify performance gaps and course-correct campaigns in real time

Requirements

Mandatory





- 4+ years of hands-on digital marketing experience

- Proven expertise in Google Ads (Search, Display, PMax) and Meta Ads (Facebook/Instagram)

- Minimum 1 year of experience managing campaigns for the US market

- B2C marketing experience is mandatory brand or performance campaigns

- Working knowledge of SEO tools (Ahrefs, SEMrush, SurferSEO, or equivalent)

- Hands-on experience using AI tools in a marketing workflow (content, research, optimization)

- Familiarity with AEO/GEO concepts — structured data, AI search visibility strategies

- Proficiency in Google Analytics 4, Google Tag Manager, and Meta Pixel

Good to Have

- Experience with call tracking platforms (CallRail, WhatConverts, or similar)

- Exposure to programmatic advertising, DSPs, or CTV/OTT channels

- Familiarity with CRM/automation tools like GoHighLevel, HubSpot, or Salesforce

- Experience in telecom, home services, insurance, or subscription-based B2C verticals

- Prior experience working with US clients or in a US-facing BPO/digital agency setup

Work Schedule &

- Conditions

- Shift: Night shift, aligned to US Eastern / Central time zones

- Week Off: Rotational — week-off days are not fixed to Saturday and Sunday

- Annual Leave: 6 days

- Location: Work from office — Chennai

- This role requires consistent availability during US business hours

Why Join Lemon Peak Marketing Services?

- Work directly on live US B2C campaigns with real performance accountability

- Exposure to cutting-edge AI and GEO/AEO marketing strategies

- Fast-moving, entrepreneurial work culture with direct leadership access

- Growth opportunities in a niche and in-demand performance marketing domain.

📌 Performance Marketing Specialist (Chennai)
🏢 Lemonpeak Marketing Services
📍 Chennai