14 Aug
|
FetchJobs.co
|
India
14 Aug
FetchJobs.co
India
About The Company NOIR & BLANCO is a premier Shopify Plus agency dedicated to delivering exceptional ecommerce solutions for direct-to-consumer brands. With a focus on innovative marketing strategies and data-driven insights, we help brands scale their online presence and achieve sustainable growth.
Our team comprises passionate professionals committed to excellence, creativity, and client success. We pride ourselves on fostering a collaborative environment where talent is nurtured, and impactful work is recognized. As a rapidly growing agency, we stay ahead of industry trends, leveraging cutting-edge tools and techniques to deliver results that matter.
About The Role We're hiring a Performance Marketing Specialist to plan, execute, and optimize Facebook/Meta ad campaigns for our D2C ecommerce clients. You'll own campaign performance end-to-end — from strategy and budget allocation to creative testing and reporting — working closely with design and development teams to ensure alignment with each client's growth objectives.
This role offers an exciting opportunity to impact multiple brands directly, utilizing your expertise to drive traffic, conversions, and revenue. The ideal candidate is analytical, proactive, and passionate about ecommerce marketing, with a proven track record of scaling campaigns effectively.
Qualifications
- 2-4 years of hands-on Facebook Ads experience, specifically within D2C or ecommerce sectors.
- Proven ability to scale ecommerce brands and deliver measurable conversions.
- Strong analytical skills, comfortable working with Ads Manager, Google Analytics, and various reporting dashboards.
- Working knowledge of Shopify or Shopify Plus platform.
- Bachelor's degree in Marketing, Business, or a related field.
- Bonus: Experience working with luxury, fashion, beauty, or lifestyle brands.
Responsibilities
- Build and launch Facebook/Meta ad campaigns aimed at driving traffic and increasing conversions for client accounts.
- Manage and allocate ad budgets strategically across campaigns to maximize return on ad spend (ROAS).
- Continuously test different ad copy, creative assets, audience targeting, and landing pages to optimize campaign performance.
- Manage a minimum ad spend of 3L per month, ensuring efficient utilization of budgets.
- Develop and optimize campaign structures, including ABO, CBO, ASC, and retargeting strategies.
- Monitor campaign data daily, making real-time adjustments to improve results.
- Track industry trends and competitor activity to inform strategic decisions.
- Identify and pitch new campaign opportunities for account growth.
- Mentor junior media buyers through quality assurance, feedback, and daily guidance.
- Maintain regular communication with clients through daily and weekly reports, providing insights and recommendations.
Benefits
- Chance to work with prominent brands and manage significant monthly advertising spends.
- Direct mentorship and guidance from founders and experienced senior media buyers.
- Be part of a small, dynamic team with clear ownership and minimal internal politics.
- Supportive, pressure-free work environment that encourages innovation and growth.
- Potential for career advancement into leadership roles as you develop expertise and demonstrate results.
Growth Path High-performing Senior Media Buyers have the opportunity to advance into Brand Lead roles, overseeing their own ad accounts and managing teams. This progression allows talented individuals to develop strategic leadership skills and take on greater responsibilities within the agency, fostering long-term career growth and professional development.
Equal Opportunity
NOIR & BLANCO is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based on race, ethnicity, gender, age, sexual orientation, disability, or any other protected characteristic. Our goal is to provide a fair and supportive workplace where everyone can thrive and contribute to our collective success.
📌 Performance Marketing Specialist (India)
🏢 FetchJobs.co
📍 India