About The Company

Amaavigo Digital Solutions LLP is a dynamic and innovative digital marketing agency based in Mumbai. We specialize in delivering comprehensive performance marketing strategies that drive measurable results for our clients across various industries. Our team is dedicated to leveraging the latest tools and technologies to optimize advertising campaigns, generate high-quality leads, and maximize return on investment.

With a focus on data-driven decision making and continuous improvement, Amaavigo is committed to helping businesses grow their online presence and achieve their marketing objectives through tailored solutions and expert guidance.

About The Role

We are seeking a seasoned Performance Marketing & Lead Generation Specialist to join our growth and performance marketing team. The ideal candidate will be responsible for independently planning, executing, optimizing, and scaling paid advertising campaigns across multiple platforms including Google Ads, Meta Ads, LinkedIn Ads, and others. This role requires a strategic thinker with a hands-on approach, capable of managing multiple client accounts and campaigns simultaneously while maintaining a strong focus on ROI and lead quality.

The successful candidate will be instrumental in generating qualified leads and delivering tangible business outcomes by developing innovative audience targeting strategies, conducting A/B testing, and continuously optimizing campaign performance. They should possess a comprehensive understanding of the entire marketing funnel—from campaign strategy and lead generation to conversion and ROI analysis—and be proactive in troubleshooting underperforming campaigns to ensure consistent growth and success.

Qualifications The ideal candidate should have a minimum of 3 to 4 years of proven hands-on experience in performance marketing and lead generation. A strong background in managing paid campaigns across diverse platforms is essential,



along with expertise in analytics tools such as Google Analytics 4, Google Tag Manager, and various ad platform-specific tracking pixels.

Experience with email marketing platforms like Mailchimp, HubSpot, or Klaviyo, and familiarity with CRM integrations will be advantageous. Candidates should demonstrate a solid understanding of B2B and B2C lead funnels, lead quality analysis, and conversion optimization techniques. Additionally, exposure to marketing automation, app marketing, Reddit Ads, and programmatic advertising will be considered a plus.

Responsibilities

- Plan, execute, and manage paid advertising campaigns across Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, YouTube Ads, and other platforms such as Reddit, Microsoft/Bing, X (Twitter), Quora, and Pinterest.
- Develop comprehensive audience, keyword, targeting, and budget strategies tailored to client objectives.
- Build and optimize B2B and B2C lead-generation campaigns, focusing on high-quality lead acquisition.
- Monitor lead quality and work towards improving lead-to-conversion performance through continuous optimization.
- Optimize key performance indicators such as CPL, CPA, CAC, CTR, conversion rate, ROAS, and overall ROI.
- Conduct A/B testing on creatives, ad copy, landing pages, audiences, and calls-to-action to improve campaign effectiveness.
- Identify funnel drop-offs, analyze landing page performance, and recommend improvements for higher conversion rates.
- Manage multiple client accounts, budgets, and campaign timelines independently,



ensuring timely execution and delivery.
- Prepare detailed performance reports with insights, actionable recommendations, and next steps for clients and internal teams.
- Collaborate with content, design, web development, and sales teams to enhance campaign performance and alignment with business goals.
- Implement and manage email marketing campaigns, including segmentation, automation, drip campaigns, and lead nurturing strategies using platforms like Mailchimp, HubSpot, or Klaviyo.
- Track and analyze campaign performance metrics, providing ongoing optimization to meet KPIs.

Benefits At Amaavigo Digital Solutions LLP, we value our team members and offer a comprehensive benefits package that supports professional growth and work-life balance. Employees enjoy competitive salary packages aligned with industry standards, along with performance-based incentives. We provide opportunities for continuous learning through training and certifications, fostering skill development in the latest marketing tools and technologies. Our work environment encourages innovation, collaboration, and autonomy, allowing team members to take ownership of their projects. Additionally, we offer health benefits, paid leave, and a vibrant office culture in Mumbai, specifically at our Vidyavihar Ghatkopar location, promoting a agile and engaging workplace experience.

Equal Opportunity

Amaavigo Digital Solutions LLP is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based on race, religion, gender, age, sexual orientation, disability, or any other protected characteristic. We believe that diverse perspectives and experiences foster innovation and drive our success, and we are dedicated to providing equal employment opportunities to all qualified candidates.

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