14 Aug
|
The Investment House
|
Noida
14 Aug
The Investment House
Noida
Job Summary
We are looking for an experienced Performance Marketing Manager with a strong background in real estate. The candidate will be responsible for planning, executing, and optimizing digital marketing campaigns to generate high-quality leads for residential, commercial, and plotted projects.
Roles & Responsibilities
- Plan and manage Meta (Facebook & Instagram) advertising campaigns.
- Manage Google Search, Display, YouTube, and Performance Max campaigns.
- Generate high-quality real estate leads.
- Optimize campaigns to achieve the lowest possible Cost Per Lead (CPL).
- Create and manage remarketing campaigns.
- Conduct audience research and campaign planning.
- Coordinate with the Graphic Designer and Video Editor for ad creatives.
- Work closely with the Sales Team to improve lead quality and conversions.
- Track campaign performance and prepare weekly/monthly reports.
- Manage marketing budgets efficiently and maximize ROI.
- Optimize landing pages and lead forms for better conversion.
Required Skills
- Minimum 3 years of experience in Real Estate Performance Marketing.
- Strong knowledge of Meta Ads Manager and Google Ads.
- Experience with Google Analytics (GA4)
and Google Tag Manager.
- Understanding of Pixel, Conversion API, and tracking setup.
- Experience in lead generation campaigns for real estate.
- Good analytical and problem-solving skills.
- Excellent communication and reporting skills.
Preferred Qualifications
- Experience working with residential, commercial, and plotted projects.
- Google Ads and Meta Blueprint certifications will be an added advantage.
- Basic knowledge of CRM and marketing automation tools.
KPIs
- Qualified Leads Generated
- Cost Per Lead (CPL)
- Cost Per Site Visit
- Cost Per Booking
- Return on Ad Spend (ROAS)
- Lead Quality
- Campaign ROI
- Monthly Marketing Performance
What We Offer
- Competitive Salary
- Performance-Based Incentives
- Career Growth Opportunities
- Professional Work Workplace
- Opportunity to work on premium real estate projects across India
Office Details
- Office Location: 827A & 829, Alphathum, Sector 90, Noida, Uttar Pradesh
- Working Days: Monday to Saturday
- Office Timings: 10:00 AM 7:00 PM
- Employment Type: Full-Time, Work from Office
📌 Performance Marketing Manager (Noida)
🏢 The Investment House
📍 Noida